Social Content Manager - Footpatrol

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

• Job Title - Social Content Manager - Footpatrol
• Location - W1F 8GR
• Working rota - Monday - Friday
• Working hours - 40 Hours
• Working model - Onsite

Role overview:

We're a team on a mission to ensure the three facias within size? Group are perfectly positioned within the retail market and across all channels to drive commercial results. As Social Content Manager for the Footpatrol (FP) brand, you are responsible for consistently inspiring our audiences through the power of product, culture, community and conversation. Creating timely, inspiring and engaging content strategies that keep customers in the size? fold and encourage purchase.

Reporting to the Social Media Lead, you'll work to deliver best-in-class content across the FP social media channels. You'll take a data-led approach combined with a creative mindset to set strategies, manage campaigns and continually monitor results to improve the performance of all organic, community and influencer activity.

You'll possess a natural flair for the creation of engaging content, have superb attention to detail and ability to work in a fast-paced environment, working with multiple teams and stakeholders across the business.

Key responsibilities:

• Work directly with the Social Media Lead to understanding of the social and influencer strategy, with ultimate responsibility for the implementation.
• Devise social media campaign plans for FP that align with the social media strategy.
• Manage day-to-day activity on all FP social channels to drive community engagement by interacting with our audiences to enhance online conversation and curate engaging content to build and retain a loyal following.
• Responsible for content output, including concepting, scheduling, production, briefing, delivery, boosting and evaluation.
• Write engaging social captions, ensuring the FP personality and tone comes through all content.
• Work with the Creative team to brief content ideas, tailored to each social channel.
• Responsible for balancing BAU trade content, brand campaigns and main campaign content coverage on all channels.
• Carry out social initiatives and campaign ideas that will help improve all social KPIs, in line with the social and influencer strategy.
• Working with wider social media and studio teams to drive & manage production of best-in-class social content
• Work with platform ad managers, social management tools and run organic boosting campaigns.
• Build relationships with partners at key social media platforms, including Meta, Snapchat, TikTok, Twitter and YouTube.
• Have a good understanding of analytics and insights, audience data, trends, relevant paid media data, taking learnings through to future campaigns.
• Continually monitor competitors, social trends, technology and platform and algorithm developments to develop best-in-class campaigns, new ideas and case studies, reporting these back to the wider team.
• Liaise with the wider functions including the Multi-channel, Marketing and Customer Care teams, to proactively develop integrated tactics to ensure social is at the heart of our brand.
• Work closely with the Creative Manager, ensuring all relevant products are being promoted and showcased in the best way possible to appeal to our audiences.
• Ensure that all social media content complies with relevant regulations and best practices.
• Attend events and represent the business, when necessary, ensuring the appropriate content is captured, edited and uploaded for all relevant social platforms.

Skills, experience, and knowledge required :

• Minimum 4 years' experience in a social media role, responsible content creation and management.
• Experience and proof of leading organic strategies and plans, with a strong understanding of paid social, utilising this for organic channels.
• Educated to degree level or equivalent in brand, social, digital or marketing.
• Confident with all elements of content production - in studio and on-set is crucial
• Capable of delivering social media content and campaigns - from concept through to creation and evaluation.
• Experience of planning and scheduling social media campaigns, using a social media management platform.
• Proficient in data analysis and reporting tools to track and measure performance with proven experience of reporting on performance to drive continuous improvement.
• Knowledge of social media marketing regulations and best practices.
• A high-level of accuracy and attention to detail.
• Excellent organisational, planning and analytical skills.
• Excellent written, presentation and verbal communication skills.
• The ability to work as part of a small team in a fast-moving environment.
• A willingness to learn new skills.
• Must be a team player, flexible and feel confident working in a fast-paced environment.
• Self-motivated and driven, with the ability to manage own workloads to achieve deadlines.
• Excellent grasp of fashion and sneaker knowledge is a distinct advantage.
• Line management experience is a bonus, but not essential.
• Valid driving license and passport with ability to travel throughout the UK and internationally when required.

The Company:

The JD Group is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

• Incremental Holiday Allowance
• Staff Discount on qualifying purchases across Group retail stores and online
• Exclusive Colleague Bike Discount scheme
• Discounted Gym membership
• Personal development opportunities to learn and develop at work
• Access to Apprenticeships and accredited qualifications

Interested?

If you are interested in this position, then press the Apply Now button.

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of your application, please consider your application to have been unsuccessful on this occasion

Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.

Thank you again for your time.

#LI-AA1