Social & Community Executive
- Overall responsibility for growing social channel audience and audience engagement
- Daily management of social accounts for events and news site across Facebook, Instagram, Twitter, Linkedin
- Lead testing campaigns on new to market channels including Pinterest and Tiktok
- Plan and execute the organic social media schedule across all social channels for events and products
- Report monthly on performance of social channels against OKR's set
- Complete regular sector social listening alongside keyword research and search volumes to feed into social strategy and feedback on sentiment
- Support digital marketing executives and Marketing leads with paid for social campaigns
- Plan customer journey, feeding into advert landing page design and content
- Plan and execute testing campaigns across channels
- Devise and manage onsite social and content plans
Advocacy
- Overall responsible for engaging with advocates through Gleanin / InGo across the channels to encourage higher engagement / advocacy rates
- Plan and co-ordinate co-marketing campaigns across social with speakers, ambassadors and industry influencers
- Support marketing leads in visitor advocacy campaigns
- Identify influencers + incorporate them in social strategy
Partnerships & Content
- Devise organic lead gen campaigns to grow 1st party data collaborating with event, sales and brand marketing team
- Re-purpose content from news platforms and reports generated by event and marketing teams
- In addition to re-purposing content from media partners, where relevant
- Report on campaign measurement for post event reports and present to team
- Collaborate with marketing team to delivery social media aspects of media partnerships
Ideas and Innovations
- Ensure best practice is consistent across channels
- Keep up to date on latest platform algorithm changes and innovations and amend campaigns as needed
- Explore AI opportunities across social channels
- Working with designers, manage artwork production for social posts and content
Qualifications
Who are you?
- Passionate about marketing with an analytical mind
- Data Driven
- Strong experience on social media channels
- Confident behind and in front of camera
- Results and data driven
- Unquenchable appetite to learn and develop
- Great team player and communicator
- Strong attention to detail
- Excellent copywriting skills
- Previous experience of using design tools. E.G. Canva, Photoshop
- Excited to travel internationally to shows
- Happy to join your team in the London office
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