Social Affiliate Manager

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Job Description

We're hiring a Social Affiliate Manager to build and scale a high-performing affiliate network across X/Twitter, TikTok, Meta, and other social platforms prioritizing micro-influencers and creator-led content. Your mandate is to turn this network into our owned distribution engine: recruit and activate affiliates, provide content and conversion playbooks, and continuously optimize performance. The primary goal is to increase Active Fanatics Markets users by designing scalable, data-driven systems, owning social affiliates end-to-end, and integrating results across paid media and CRM.

Responsibilities

• Identify, recruit, and onboard social affiliates and micro-influencers; negotiate terms, set performance expectations, and scale partnerships into a repeatable media system.
• Take ownership of existing affiliate relationships; deepen engagement with clear playbooks, brand-safe guidelines, and measurable growth targets.
• Develop creator toolkits (hooks, CTAs, content templates, landing pages, UTM/tracking, disclosure/compliance guidance) to enable fast iteration and consistent outcomes.
• Stand up social recognition and tiering frameworks (badging/levels) with quality criteria, performance tiers, and escalation/removal processes to protect brand integrity.
• Support major marketing campaigns with tailored affiliate activation plans; align creator narratives and promotions to product GTM and seasonal moments.
• Work closely with the creative team to ideate and maintain a steady social-first creative testing pipeline informed by creator feedback and social listening.
• Strategize, build, and execute CRM communications via Braze and Pipedrive (Email, Push, in-app), integrating social affiliate promotions and lifecycle triggers.
• Proactively assist with GTM strategy; partner with Product, Analytics, Legal, and Compliance to ensure creator-led content drives activation, retention, and incremental revenue.
• Define and monitor KPIs across affiliates, paid social, and CRM (e.g., activation rate, CAC, ROAS, LTV, content velocity); use insights to refine segmentation, offers, creative, and channel mix.
• Establish rapid feedback loops on X/Twitter and other platforms: social listening, trend spotting, creator testing sprints, and systematic iteration of winning formats.

Qualifications

• 3+ years managing affiliate programs with a focus on social affiliates and micro-influencers; expertise in tracking, attribution, compensation models, and brand safety.
• 1+ years hands-on with major digital ad channels (Google, Meta, TikTok, Apple Search) and a track record of driving acquisition and ROI.
• Strong analytical abilities: comfortable with cohort analysis, incrementality testing, multi-touch attribution, and optimizing creator/affiliate performance.
• Creative, systems-thinking mindset to build scalable content and conversion playbooks for a distributed media network.
• Excellent communication and collaboration skills to align creators, internal teams, and partners across B2B and B2C contexts.

• Flexibility to adapt to new platforms, formats, and trends in a fast-paced environment.

• Knowledge and understanding of sports betting and prediction markets.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.