Snacks Consumer Insights Manager
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
At General Mills, we have an exciting opportunity for you to shape the future of some of the world's most beloved brands as consumer insights manager for our snacks portfolio, which includes Europe's favourite cereal bar brand Nature Valley.
In this role, you will be a critical member of the snacks BDT (brand development team) and partner with Brand Leaders, Marketers and Product Developers, bringing deep insight expertise, and strategic clarity to key business questions. You will be a simplifier, collaborating with local market teams, cross-functional stakeholders and agencies to build trust, alignment, and confidence. You will work with senior leaders to distill insights with clarity and purpose, driving brand growth.
What your role is
Deep dive into the snacks portfolio to uncover crucial insights that will drive brand building and innovation strategies to new heights on our flagship brands Nature Valley and Fibre One
Spearhead the development of innovative learning plans to enhance product, packaging, and pricing strategies, pushing boundaries for exceptional execution
Utilize our demand spaces framework to unlock game-changing growth opportunities and set the stage for unparalleled success
Play a pivotal role in shaping the future of our flagship brands, Nature Valley and Fibre One, by crafting and executing cutting-edge brand strategies
Collaborate closely with the Brand Experience teams to refine every aspect of communication and brand experience, ensuring a seamless customer journey
Harness the power of analytics to connect the dots between market data, consumer insights, and secondary data, transforming insights into actionable strategies
Embrace agile learning tools to accelerate decision-making processes and drive innovation at a rapid pace
What you will bring to the team
- A minimum of 8 years of CMI experience ideally with another FMCG manufacturer, with a solid understanding of brand building and innovation research methodologies.
- Experience working in cross-functional teams in a highly dynamic environment
- Able to thrive in an agile and fast moving team, employing pragmatism and leveraging existing knowledge and insight to provide new perspectives and insights
- Demonstrate a high level of intellectual curiosity
- Ability to see the big picture - to simplify and synthesise multiple disparate data sources into compelling growth strategies
- Must be a strong storyteller. Motivates action through fact-based, inspirational material - verbal, written & presented
- Confident and clear communicator with executive level leaders
- Demonstrates excellent Stakeholder management skills
What you get from us
- A Certified Great Place to Work, Certified Best UK Workplace and Best Workplace for Wellbeing & Women
- Flexible and employee-focused work culture
- Equal Employment opportunities
- Competitive package with benefits
At General Mills, we are committed to recruiting ,retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Come and be part of our team's journey. Hungry to Shape the Future.