SME Community Manager

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About Be the Business

Be the Business is an independent charity that exists to help business leaders figure out what greater productivity means to them. For the past 5 years, we have engaged with over 15,000 SMEs, generating £917m+ of realised and expected Gross Value Added to the British economy.

Job Purpose

Seeking a talented, tenacious and highly motivated SME Community Manager: a future colleague with the vision and drive to design, build, create value for, sustain, and grow the most powerful community of Small and Medium Businesses in the UK!

The Role

Key Responsibilities

Community development

• Community design: Lead on our value proposition of a dynamic SME community for the purpose of supporting the BtB Lab priority projects (for example, BT), as well as organisation-wide and Product-related activity

• Community build: Scope requirements and formulate the community build, including aligning our technological requirements to the need and managing a coalition of stakeholders needed to input into the build

SME recruitment

• Develop recruitment strategy: Create a recruitment strategy using a mix of online and offline channels (e.g., social media, email campaigns, events) to attract community members.

• Leverage partnerships: Collaborate with industry influencers, partners, and stakeholders to reach a wider audience and encourage membership.

• Content-Driven Recruitment: Use engaging content such as blog posts, case studies, and success stories to drive interest and build credibility for joining the community.

• Monitor growth metrics: Track the effectiveness of recruitment efforts by analyzing growth metrics, conversion rates, and feedback to improve recruitment strategies.

Community engagement

• Onboarding process: Develop an efficient and welcoming onboarding process to ensure new members feel supported and engaged from the start.

• Relationship building: Build strong relationships with our audiences, both virtually and in person. Desire and ability to travel on occasion and engage with communities in local areas, for engagements designed by the person in role and on an ad hoc basis in support of community activity

• User advocacy: Act as a voice for SMEs, providing feedback to the wider BtB business users to ensure needs are met

• Issue resolution: Diagnose, troubleshoot and resolve SME community issues in a timely and empathetic manner, feeding into the wider organisation community strategy

• Performance metrics: Track and analyse user engagement and outcomes, recommending strategies for improvement

Marketing & comms

• Marketing and comms: Lead on Labs marketing and comms requirements such as asset development (case studies, presentations, SME-centric resources) event preparation and reporting, as well as using the community to drive marketing activity (for the community, and into the community)

• Community strategy and innovation: Lead on ideas and implementation activities for boosting and scaling engagement, and crossover / generating wins across BtB projects

• Cross-business unit leadership: Drive engagement with other Marketing team members and our Knowledge Centre to support on events, cultivate brand presence and drive ancillary revenue
• Working to our values: Embody BtB values and ways of working in the build and maintenance of our community, building relational practice.
• Please note this is not an exhaustive list of responsibilities and may be revised from time to time as per business needs.

Person specification

• Self-starter, energetic, with can-do attitude yet calm under pressure

• Empathetic and enjoys working with a range of people

• Responds well to feedback

• Adaptable and flexible

• Highly organised

• Purpose driven: desire to lead on innovation, idea development

Experience - Ideal candidate

• Building a community of stakeholders, both digitally and with elements of in person delivery

• Strong marketing background and capability, able to drive the marketing activity that underlies any community build

• Understanding of UK business ecosystem

• Previous work with SMEs

• Working with social media to drive interest and engagement

• Understanding of corporate customers

• Evidence of comms project success

• Experience with tech and marketing tools

• May be desirable to have Research experience from organisations routinely recruiting SMEs

When does the job start? We're looking for someone to get stuck in right away.

What working flexibility is there? We're pretty progressive when it comes to working patterns and locations, so don't let that hold you back. Hybrid (with at least 1 day per week in our Barbican office, London); some travel for the community required).

What is the holiday allowance? We provide 30 days holiday, plus bank holidays (pro-rated for part time).

What is a working week? This is a full-time role (35 hours a week)

The closing date for applications is midday on Friday, 11 October 2024.

We reserve the right to close this vacancy early once a successful candidate is appointed.