Trade Marketing Manager

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Trade Marketing Manager
Location: Leeds Office / Hybrid Working

Overview of Zuno

Zuno is the platform that powers home installations for major brands, including BOXT and E.ON Next. Combining product, service and fulfilment in one seamless system, Zuno is the UK's first fully integrated platform for energy efficient upgrades.

Offering brands the tools to quickly bring a home installation service to market for their customers, and providing registered engineers with an all-in-one solution for finding jobs in their area that match their skillset.

With the platform covering boilers, air conditioning, solar panels, battery storage, heat pumps and EV chargers, Zuno is supporting smarter homes, skilled jobs, and the UK's transition to energy efficient living.

Role Overview

Zuno is looking for a B2B Marketing Manager to lead on developing and implementing the multi-channel strategy covering three key pillars:

1. Raising awareness of the overall Zuno brand
2. Growing the network of tradespeople signed up to, and actively taking jobs from, the Zuno platform
3. Raise awareness and customer base for the Zuno Store

This is a position that will give the right person the opportunity to take ownership of a growing B2B brand and play an integral role in its success.

Responsibilities

• You'll own all aspects of campaigns, from briefing to evaluation, and will work with the wider team to develop assets that bring the brand to life across the full marketing funnel.
• Work with the Senior Marketing Manager, Head of Marketing, Engineer Engagement team and members of Senior Leadership to understand business requirements and develop the marketing strategy for Zuno.
• Work with Product & Development team to scope, build and implement improvements to the user journey across key touchpoints including in-app and automated email, as well as build the comms plan aligning to the roadmap for app improvements and new feature releases.
• Plan, implement, and monitor multi-channel marketing campaigns, including email, website, social media and events, with consideration of the role of where ATL channels such as TV, radio and sponsorship may be appropriate.
• Use your knowledge of user journeys to build an effective automated onboarding journey ensure we're utilising all relevant touchpoints to keep our engineer database engaged and the Zuno brand top of mind.
• Ensure campaigns and activity have clear objectives, with the right levels of tracking in-place to ensure campaigns are monitored and evaluated, allowing for adjustments (e.g. in focus/spend) if required.
• Support the Engineer Engagement team with communications for business updates and process changes, where required.

Skills, Knowledge & Experience

• 5+ years' experience in marketing
• Experience working closely with Marketing, Sales, Software, Development and Operational teams

Benefits

• 30 days annual leave + bank holidays pro-rata
• Private Medical Cover with Aviva
• 4x salary Death in Service cover with Zurich
• Paid maternity & Paternity Pay after a year of service
• Salary sacrifice pension matched up to 6%*
• Flexible working times and location
• Company MacBook Pro & accessories

* After probationary period