Social Media Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Social Media Manager

Client Summary:
Our client has chosen to do something incredible. They are totally transforming their business and building our future on smoke-free products that are a better choice than continued smoking.

With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions

Job Summary:
As the Social Media Manager, you will play a crucial role in developing, implementing, and monitoring the client's social media strategy for smoke-free products. You will work collaboratively with external agencies and global teams to ensure alignment with company goals and adherence to brand guidelines. Ensuring compliance with the clients marketing code and staying updated on regulatory changes are key aspects of this role. You will also monitor trends and analyze social media metrics to continuously improve content relevance and engagement.

Key Responsibilities
Strategy Development & Implementation:

• Plan, implement, and monitor the clients social media strategy specifically for smoke-free products
• Develop and execute social media campaigns that align with company goals and brand guidelines

Collaboration:

• Work closely with external agencies and global teams to ensure day-to-day activities align with the overall plan and adhere to guidelines
• Maintain effective communication with stakeholders to ensure seamless collaboration and campaign execution

Compliance:

• Ensure all social media activities comply with the clients marketing code and other relevant regulations
• Stay informed about changes in regulations and guidelines affecting social media and marketing activities

Trend Monitoring:

• Monitor both online and offline trends to ensure content is current, relevant, and engaging
• Analyze social media metrics and provide insights for continuous improvement

Operational Excellence:

• Utilize ticketing processes effectively for managing tasks and communications
• Demonstrate experience working with globalized teams in regulated industries, ensuring all activities are well-coordinated and compliant

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in managing social media platforms and developing social media strategies
• Experience working in regulated industries, preferably tobacco or related sectors
• Strong understanding of social media KPIs, analytics tools, and reporting
• Excellent communication and collaboration skills
• Ability to stay updated with current social media trends and best practices

Skills:

• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Familiarity with compliance and regulatory guidelines related to marketing and social media
• Strong analytical skills to interpret data and provide actionable insights
• Effective time management and organizational skill

What we offer

We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever-changing world. PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career, and we want to reward that. From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.

Our commitment to inclusion

At PMI, we prioritize the well-being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. Furthermore, we take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality.

We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.

Personal Attributes:

• Creative thinker with the ability to innovate and develop engaging content
• Detail-oriented with a strong focus on accuracy and compliance
• Self-motivated and able to work independently as well as part of a team
• Strong problem-solving skills and ability to adapt to changing priorities