SEO Senior Analyst

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Description

Position at Mindshare Worldwide

OPENMIND

Job Title: ZEUR SEO Senior Analyst

Department / Team: OPENMIND ZEUR Above Market Team

ABOUT OPENMIND

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé's media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP's investment in AI, to maximise the impact of Nestlé media investment

ACCOUNT OVERVIEW

OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a ZEUR SEO Senior Analyst to provide SEO expertise for in-scope Nestle categories, supporting the ZEUR Search Leads. Being above market, the role offers plenty of variety, with an enjoyable balance between hands-on SEO and market governance, ensuring we're delivering change at scale. We have a clear plan to create something special with Nestlé's SEO and we'd love you to be a part of it.

OVERVIEW OF ROLE:

We have a unique opportunity to raise the bar for SEO across ZEUR, working with some of the biggest brands on the planet eager to showcase their supremacy online. As an SEO Senior Analyst in the Above Market Zone team, you'd be part of a group of Search specialists holding authority across the Zone. You will be partnering with brands to ensure they have a clear strategy in place to maximize on the organic opportunity available, which will include working with brands at varied stages of digital maturity. You will be practically involved at every level, crawling sites, assessing data and developing solutions to achieve SEO success. As you do this, you will help educate the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving SEO excellence further still. You will be surround by some of the best in the business, so be prepared to learn lots!

RESPONSIBILITIES:

• Under the guidance of Search Leads, Account Directors and Account Managers, you will:

• Develop organic search strategies for specific business units, practically detailing recommendations at a granular level e.g. technical audits, gap analysis etc.

• Work closely with the ZEUR Nestle Search Leads, ensuring Above Market principles and best practices are cascaded in the local markets.

• Steadily build up a constructive, positive rapport with client contacts and third party enablers like content agencies and development teams.

• Report with purpose to deliver key messages efficiently, really getting involved in the data analysis to identify what's working well.

• Stay up to date on the latest trends and best practices in SEO.

YOUR KNOWLEDGE & ABILITIES:

• Strong foundational level experience in SEO evident.

• Experience working on technical SEO projects.

• Advanced MS Excel and PowerPoint skills.

• Analytical mindset and technical knowledge.

• Strong verbal and written communication skills (including presentation skills).

• Enthusiastic and confident with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment.

• Takes pride in their work, yet ambitious to achieve more and move with the times e.g. generative AI.

• Organised and methodical, with excellent time and project management skills.

• Demonstrate proactivity and ability to work autonomously, eager to explore and discover.

• Holds a genuine interest in SEO and preferably Digital more broadly, engaging with the specialism in a passionate, intellectual capacity.

• Enjoy working as part of a talented, multi-faceted team united in a common effort to produce best in class SEO activity as a cohesive, positive unit.

• Calm under pressure.

  Nice to have:

• Knowledge of CSS, HTML and web standards will be a plus.

• Experience of supporting site migrations from an SEO perspective would be preferable but not essential.

• Experience in researching, planning & executing content marketing campaigns would be preferable but not essential.

• Understanding of PPC basics and the latest trends of the channel.

• Additional language skills advantageous.

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