SEO Manager

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Job Title: SEO Manager

Reporting to: Head of Digital Commerce

Location: London

Contract Type: Full time, 37.5 hours per week

About Us:

ME+EM is one of the UK's fastest-growing luxury fashion brands. As a direct-to- consumer business we operate in a truly omnichannel way, with an extremely successful online store, monthly mailings and stores in London, Edinburgh and concessions in Harrods and Selfridges. Our exciting growth continues in spring 2024 with the opening of our first US stores.

At ME+EM we are an entrepreneurial, creative, and passionate group of people. We work hard, are enthusiastic to learn and are not afraid to take risks. Everyone contributes to our success at all levels, and that precisely what makes being a member of the team so rewarding.

Our office and stores are always busy and fast paced, but we work just as hard to make sure it's fun, with social activities and biannual parties. We pride ourselves on being approachable, supportive, and welcoming and ensure that everyone's hard work is rewarded. It takes all these things to build a strong, successful business and our door is always open to new talent ready to contribute to our growth and evolution.

About the Role:

We are looking for an experienced SEO manager to join our Growth team. The SEO manager will be responsible for creating and driving the global SEO strategy for our brand and will act as a key pillar between content, merchandising, development and growth to drive results. We are looking for an SEO manager who has an all-round knowledge of digital channels, and the ability to influence and educate the wider teams on the importance of SEO. The SEO Manager will be a pro-active communicator and an ambassador for SEO; educating key stakeholders of the importance of SEO, helping it to become "business as usual" in all work.

Responsibilities:

• You will own our search visibility across all of our markets.
• You will be responsible for growing organic traffic and revenue to our sites by defining and executing a global SEO strategy.
• You will identify important strategic opportunities through keyword and competitor research then produce recommendations to determine our SEO roadmap.
• You will analyze keyword rankings and trends to define SEO strategy in line with monthly product drops, working with the wider Marketing team on site optimisation and content in line with this.
• Embedded within the digital commerce team, you will advise on site optimisation in line with market trends and product strategy.
• You will work with the Performance Marketing team to take learnings from our paid search activity and adapt any insights into organic strategies.
• Working closely with our Editorial team, you will help to define a content roadmap and make sure all colleagues understand SEO best practices.
• You will work alongside our Press team to help to refine & optimise link-building strategies across markets.
• You will perform market and competitor research to inform and support our SEO strategy

Skills and requirements:

• A minimum of 3 years hands on SEO experience working in retail environments.
• Highly commercial and able to deploy a numerate, analytical and evidence-based approach.
• Self-driven and largely self-managing, you'll be able to motivate a range of internal and external stakeholders and drive change within the business.
• A strong and influential communicator with excellent written and communication skills
• An excellent understanding of measuring the impact of SEO, tracking KPIs, and deriving insight
• Excellent planning, organisation and communication skills, able to self-manage and keep track of multiple projects streams.
• Experience with crawling tools, SERP keyword position tracking tools and keyword research tools and aligned to Google Webmaster Tools guidelines.
• Good understanding of the relationship between SEO and other marketing channels (especially Paid Search), as well as the ability to identify and exploit opportunities.
• Hands-on experience of using major SEO tools and analytics platforms including Google Analytics, Google Search Console, Screaming Frog, SEMRush, AHrefs.

Employee Benefits:

• 33 days annual leave for full time employees (25 days holiday + 8 bank holidays)

• A day off to celebrate your birthday.

• Pension Scheme

• Group Life and Income Protection Insurances

• Employee Assistance Programme (EAP)

• Length of Service Award

• Refer a Friend Scheme

• Staff uniform for retail employees

• Generous Staff and Friends and Family Discount

• Annual Volunteer Day

• Cycle to Work Scheme

• Tech Scheme

• Eye Care Vouchers

• Real Living Wage Employer

• Employee led committees

• Social events and biannual parties

• Enhanced maternity and paternity package after 2 years of service.

ME+EM is an equal opportunities employer committed to fostering and preserving a culture of diversity, equality, and inclusion in our workforce. As an equal opportunities' employer, we do not discriminate against applicants based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity enriches our workforce and strengthens our organisation. Therefore, we encourage minorities, LGBTQ+ candidates, and individuals with disabilities to apply for
opportunities within our company.Please email [email protected] should you require any adjustments needed to take part in this recruitment process.
Please note, due to the large number of applications we receive, we can only reply to those that are successful to the next stage.