SEO Manager

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About Popsa

Popsa sits at the intersection of generative AI, photography and eCommerce. According to Deloitte, we are one of the UK's fastest-growing tech startups, and in 2022 the Financial Times ranked us in the Top 5 fastest growing software companies in the whole of Europe.

We have the backing of some excellent investors. Our native iOS and Android apps are available in 12 languages - attracting more than 5 million users to date - and we ship to 50 countries around the world. Only 15% of Popsa's revenue comes from the UK (France is our top market whilst the US is our fastest growing).

Read more about our journey so far

Check out our Soho office in London

People come to us to create photobooks and other products, but what we really do is help them process their lives and relationships through reflection on their photos.

Our ambition is to be a space to explore all of life's moments and the emotions that come with them - not just the highlights. So holidays, but also lazy days and sad days too. We believe the more you reflect, the better you understand yourself and your connections with others.

We're developing an AI-driven platform that effortlessly generates personalised content based on the data contained in photos, removing countless anxieties usually associated with creative tasks and empowering everyday people with professional storytelling techniques for the first time.

Read more about our vision for the future of Popsa

Founded in 2016, we've already built an award-winning app that's made printing your memories so easy and accessible that anyone can do it. As a result, we receive 20,000 orders every week.

However, behind the scenes we're building the next generation of automatic products - an order of magnitude more sophisticated than what you see today.

The mission for the role

SEO presents a massive opportunity for Popsa to scale customer acquisition. We launched Popsa for Web last year and have already millions in revenue through paid activity. We are just getting started with SEO, now searching for a talented and experienced SEO & Content Marketing Manager to join our recently appointed Head of SEO to help drive and accelerate organic growth.

As SEO & Content Marketing Manager you will be responsible for managing our content outputs, predominantly for Popsa.com, ensuring best practice optimisation and amplification aimed at driving traffic and revenue growth in a data-driven fashion. You will work with our in-house comms, creative and other teams (including outsourced partners) on content research/ideation, planning, briefing, editing, publishing, promotion, performance monitoring/evaluation and ongoing maintenance, feeding into the strategic direction of our content vehicle(s). You will develop and implement a diverse range of effective strategies and tactics to earn links, utilising innovative and sustainable methods that comply with search engine guidelines. You will also support the Head of SEO with technical SEO tasks on an ad hoc basis, although this is not a core focus of the role.

This is a very hands-on role as we are a small business but growing quickly. There will be support and resources available but you will be expected to roll your sleeves up and be comfortable with the executional elements of SEO as and when required, from publishing directly via a CMS to conducting outreach. This is a role for a self-starter, capable of delivering without the level of structure and process more typical in much larger businesses.

What success looks like in your first 6 months

• Existing content is being regularly optimised with clear processes in place for doing so
• All new content being published to Popsa.com is fully optimised for Search
• Keyword research is expanded to identify new content opportunities and quick wins
• Content calendar is established, with a plan in place to effectively scale content output
• Expert marketing SME and a gatekeeper of our CMS, publishing and helping others to publish
• Digital PR / content marketing / link earning initiatives ideated, planned and presented
• Demonstrated SEO/content performance growth wins

What you bring to the team

• At least 4 years experience working in SEO, content and/or comms
• Multi-market experience in competitive industries
• Worked at a scale up business
• Proven ability to scale traffic from SEO initiatives
• Recent hands-on execution as well as strategy and planning experience in SEO
• Strong familiarity with SEO / analytics (e.g. GA4) tools and data
• Excellent organisational skills - able to juggle a busy workload, effectively prioritise and stay focussed on the task at hand

Nice to have

• Technical skills
• Additional languages skills (French and/or German in particular)
• ASO experience

Your responsibilities

• Growth of Organic Search traffic and revenue in multiple markets
• Day-to-day management and/or execution of the SEO and Content Marketing strategy
• Contribute towards the SEO and Content Marketing strategy, regularly conducting competitor, keyword and other audience research to inform on this
• Act as guardian of Popsa.com, ensuring all content published complies with best practices
• Own off-site SEO activities with selected external partners
• Performance analysis to identify insights and develop further optimisation actions

We are currently going through a lot of CVs but we don't wait for roles to close before going through your CV. We will be in touch in a few days to let you know if we think we might be a match or if we are not. Unfortunately, because we get so many CV's we are not able to send a personalised reply if it's not a match. If it's a match, then we will arrange a time to talk to you on a quick 30 minute call. We encourage you to apply in 6 months' time for similar roles.

Can't wait to get started! What are the perks at Popsa?

25 days holiday plus 8 bank holidays (closed between Christmas and New Year)

An additional day of holiday per anniversary year (up to 3)

Equity options

Group pension scheme (salary exchange/sacrifice)

Private medical insurance, including generous dental and eye cover

Travel subsidies - Cycle to work scheme/season ticket loans

Enhanced sickness & parental leave

L&D budget for for conferences and courses

Diverse collaborative and supportive environment

Our office is fully lift accessible

We're extremely close to Oxford Circus, Piccadilly Circus and Tottenham Court Road tube stations so commuting is easy

Ways of Working

Hybrid - min 3 days in the office in the heart of Soho. Set days so you're in when your team is in (ask us what days)

Regular social events

Town hall on a regular to ensure our team is aligned

6-12 month objectives are set for each team member so they know how they're developing professionally (reflected in our job descriptions)

Everybody is Welcome at Popsa

Popsa is committed to fostering a diverse and inclusive environment. We believe that diversity in backgrounds, perspectives, and experiences leads to the creation of the best products and solutions, so we strive to build a team that reflects the diversity of the world around us and actively work towards creating equal opportunities for everyone. By embracing a culture of inclusion, we aim to leverage the power of different voices and perspectives to drive innovation and success in everything we do.

As a starting point, we run our job postings through: https://gender-decoder.katmatfield.com/

Popsa is an equal opportunity employer. We do not discriminate on the basis of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, or any other legally protected status.