SEO Content Manager - Pinnacle Pet UK (Hybrid)

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If you are looking for a career with a company that promotes from within, focusses on great customer outcomes and has ambitions to support over a million pets then Pinnacle Pet UK is a great fit for you. We are looking to expand our team and are searching for a SEO CONTENT MANAGER to join our terrific MARKETING team on a full time basis

Here's what you'll be doing with us:

• Optimise new and existing content for on-page SEO, including meta tags, headers, internal linking, and image/button alt tags.
• Implement technical SEO recommendations in collaboration with web developers.
• Monitor and improve site performance, page experience, page speed to align with SEO goals.
• Execute a comprehensive content strategy that aligns with SEO best practices and business goals.
• Conduct keyword research to identify content opportunities and prioritise topics with high potential.
• Track content performance using tools including, Google Analytics, Google Search Console, SEMrush and Brightedge.
• Generate weekly reports on KPIs such as organic traffic, keyword rankings, and page experience.
• Create high-quality, engaging, and shareable content, including blogs, landing pages, and multimedia assets.
• Edit and proofread content to ensure consistency, clarity, and alignment with brand voice and SEO guidelines.
• Conduct regular audits of competitor websites to identify gaps and opportunities.
• Stay updated on SEO and content marketing trends, algorithm updates, and emerging tools.
• Work closely with social media, performance, and external PR teams to ensure a cohesive digital marketing strategy that leverages SEO and collective efforts to reach audiences effectively.

Our wishlist of your previous experience:

• You're a creative and analytical thinker, with in-depth knowledge of content marketing and SEO.
• You have a strong understanding of on-page and technical SEO plus the impacts of algorithm updates, ranking factors, and keyword strategies.
• You can analyse and investigate SEO performance, identify issues, and create actions.
• You're an outstanding copywriter who doesn't need to rely on AI and can comfortably adapt to a brand's tone of voice.
• Proficiency in:
• SEO tools (e.g. SEMrush, Brightedge, Ahrefs).
• Content Management Systems (e.g. Magnolia, Contentful, Wix).
• Analytics tools (e.g. Google Analytics, Google Search Console).
• Design tools (e.g. Adobe Creative Cloud, Canva).
• Experience in managing different types of marketing agencies (e.g. PR, Content, SEO, Development).
• Excellent writing, editing, and verbal communication skills with impeccable attention to detail.
• Highly organised, detail-oriented, and able to manage multiple projects simultaneously.

Essential:

• Bachelor's degree in marketing, communications, journalism or a related field.
• experience in SEO-focused content management.

What you can expect from us:
• 24 Days holiday, increasing with length of service, your birthday off plus the option to buy extra days holiday as part of our flexible benefits offering.
• 2 days paid charity volunteering
• Flexible working arrangement- choose a working setup that works for you
• Pension scheme 5% Employer 3% Employee contributions
• Life Insurance
• Dedicated learning department to support your induction with us.
• Opportunity to learn from experienced professionals and gain valuable experience.
• Option to join your team and company social events.

The current team at Pinnacle Pet UK truly represents the broad diversity of our pet parents and we are proud to be an equal opportunities employer. We welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, religions, and sexual orientations. Your application will be dealt with in the strictest of confidence.

As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances.

Please be aware this advert will remain open until the vacancy has been filled rather than the advertised closing date. Interviews will take place throughout this period; therefore, we encourage you to apply early to avoid disappointment.

Job Types: Full-time, Permanent