SEO Account Manager

BRAND: Starcom
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Overview

We are seeking an Account Manager to contribute to the successful delivery of AI and Large Language Model (LLM) audits within our SEO team. This opportunity is ideal for candidates who possess a strong foundation in SEO and are eager to advance their expertise in AI-led search, LLM performance, and emerging platforms for online discovery.

The role involves collaborating closely with Account Directors and senior strategists to provide AI-focused audits, comprehensive reporting, and performance measurement. As you develop your skills, you will be immersed in one of the most dynamic and rapidly evolving areas of SEO.

holistic SEO strategies - spanning technical audits, content planning, local search and AI-driven discovery - that exceed client KPIs and business objectives.

You'll manage, upskill and mentor a team of SEO Executives, own the end-to-end delivery of projects (from road mapping and briefs through to reporting and strategy evolution), and stay ahead of search trends - whether algorithm shifts, emerging LLM capabilities or new social-search behaviours. Your proactive, test-and-learn mindset will drive continuous optimisation, ensuring our clients' owned media channels deliver maximum visibility, engagement and conversion.

Responsibilities

• Assist in delivering AI and LLM audits by analysing outputs and identifying significant insights.

• Support the development and upkeep of data and KPI frameworks designed to monitor LLM visibility and performance.

• Prepare clear and precise reports and dashboards that effectively communicate AI performance to clients.

• Utilise AI and SEO tools, such as AccuLLM and Brandlight, to track LLM outputs and ensure accurate brand representation.

• Work alongside Account Directors in client meetings, performance reviews, and strategic planning sessions.

• Convert AI and LLM findings into actionable SEO recommendations under the guidance of senior team members.

• Collaborate with both SEO and data teams to guarantee best practices in AI-driven SEO delivery.

• Stay informed of the latest developments in LLMs, generative search, and the application of AI within SEO.

Qualifications

Experience: Prior hands-on SEO experience, ideally within an agency environment supporting enterprise-level clients.

• Technical Proficiency: Good understanding of HTML, CSS/JS fundamentals and how they impact crawling, indexing and UX; adept with SEO and generic marketing toolsets (e.g. Google Analytics 4, Google Search Console, Looker Studio, Semrush, Ahrefs, Screaming Frog, Lumar, Similarweb).

• Practical experience in contributing to AI or LLM audits.

• Familiarity with AI-focused SEO tools, such as Ahrefs, SEMrush, BrightEdge, AccuLLM and Brandlight, or similar platforms.

• AI literacy - prompts, writing, entity visibility

• A motivation to pursue a long-term career with a focus on AI-driven SEO.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).