Senior Trend Researcher

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The role

We are looking to hire a Senior Trend Researcher based in London to join our Consultancy team Mindset.

Working at WGSN

Together, we create tomorrow

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.

Role overview

We are looking for a Senior Trend Researcher to join our dynamic, ambitious and close-knit consultancy team. Working closely with our team of global consultants, you will be responsible for developing solution-driven research (qualitative and quantitative) that produces actionable future-focused insights for clients' bespoke needs.

With proven experience, the Senior Trend Researcher will have a broad understanding of trend research, forecasting, analysis and business strategy. In order to succeed in this role, you will need to demonstrate:

A strong understanding of cultural trends, consumer mindsets, market analysis and the role data and analytics plays in commercial success.

Confidence in translating macro and consumer trends into thought-provoking insight across the industries of Beauty, Fashion, Interiors and Food & Drink.

You will be an excellent collaborator, with a focus on building world-class research and supporting large-scale projects, willing to stretch and apply your research skill set across different industries and client briefs.

You will be proactive in collaborating with consultants and presenting new ideas that deliver future-focused insights and pinpoint trends that will impact the client's business.

The team

You will be part of a dynamic, high-performing team, made up of 40+ consultants, strategists, data analysts and researchers who bring together bespoke solutions for a wide range of clients across the globe. You will be working with industry experts and thought leaders with backgrounds in - creative strategy, product innovation, design, marketing, buying and merchandising, data analytics and trend forecasting.

Key accountabilities

• Conduct qualitative and quantitative research across a variety of methodologies (both primary and secondary) in line with project needs and client objectives.
• Able to work across industries and clients, and pivot research focus (sources, TOV, terminology) with confidence.
• Can clearly articulate findings, concepts and ideas from research in a concise manner across multiple formats (written, visual, digital, audio, etc).
• Able to deliver compelling and actionable analysis ('so what') strategically linked back to research objectives.
• Support senior colleagues in commercial activity by contributing to the development of compelling pitch material. Familiar working with internal commercial teams (New Business, Account Managers).
• Play an active role in project management and admin tasks, collaborating and supporting senior colleagues and project leads.
• Present to key stakeholders both internally and externally, participating in Q&A and client workshops where appropriate.
• Travel nationally and internationally to deliver high-value consulting projects to clients, working across time zones with a diverse set of clients.
• Good organisation, communication and collaboration skills with the ability to work independently within an international team to ensure strategy & outputs are of a consistently high standard.
• Excellent time management, with proven experience in effectively tracking and delivering against multiple concurrent project deadlines.

This list is not exhaustive and there may be other activities you are required to deliver.

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Skills, experience & qualifications required

• Qualifications and proven experience working in an agency environment, with evidence of consulting for clients across key industries of Beauty, Fashion, Interiors and Food & Drink.
• Experience in working across multiple research methodologies (qualitative and quantitative) to develop thought-provoking insight.
• Ability to understand and analyse quantitative data and pinpoint consumer, marketing and product trends that will impact the market.
• Good presentation skills with proven experience of presenting to internal stakeholders, external clients and/or at events.
• Confident and articulate in both written and visual communication, with a confident style of writing and reporting in English.
• Technical skills: Microsoft Office, Google Workspace. A basic knowledge and/or capabilities in data visualisation software such as Tableau is an advantage.

What we offer

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:

- 25 days of holiday per year - with an option to buy/ sell up to 5 days

- Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness

- Employee assistance programme, season ticket loans and cycle to work scheme

- Volunteering opportunities and charitable giving options

- Great learning and development opportunities.

More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow's consumer.

Our values

We Are Everywhere

The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused

We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous

We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Our culture

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

Inclusive workforce

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been-and will continue to be-actively encouraged here, but we do not offer full remote working.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

A Note for Applicants

We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.

A Note for Recruiters

Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we're unable to respond to unsolicited contacts or CVs from outside our PSL. But don't worry! If we decide to explore new partnerships, we'll be sure to reach out.