Campaign & Events Manager

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Function: Sales & Marketing
Contract: Full time- Fixed Term Contract (1st September 2024 - 29th November 2025)
Location: Pyms Lane, Crewe, CW1 3PL with flexible hybrid working

Bentley Motors is combining a world of luxury and progressive technology to embrace an electrified future. Join us as we embark on the most transformative phase in Bentley's history.

Purpose of the Role
Join the Sales & Marketing team as the Campaign & Events Manager where you'll be responsible for developing and delivering campaigns and events that drive demand for Bentley products across the United Kingdom, Middle East, Africa and India and be a creative force in developing and implementing the Beyond 100 marketing strategy across all channels. Reporting into the Head Of Marketing- UK & MEAI, your main responsibilities include;

• Ensure the objectives of the brand strategy are reflected within the marketing plans and activities.
• Lead the events strategy across both regions, briefing and managing agencies to deliver experiences that attract new audiences to the brand.
• Implement and activate a range of partnerships with brands and influencers to access new prospects and create new content for use in campaigns.
• Creation, management and reporting of CRM campaigns utilising Salesforce
• Management and continuous monitoring of the regional media plan to deliver new leads in line with annual targets.

About the Team
The UK and MEAI regional team, based in Crewe and Dubai are the interface between the central Sales, Aftersales & Marketing team and our retailers which pan 13 countries, six time zones and four cultures.

We lead the marketing for Bentley's home market along with developing strategies that target the growing number of HNWIs across the MEAI region. Anticipating market dynamics and reflecting these changes in our marketing activities as well as preparing our markets for BEV results in a team which never stops moving.

Our strong set of external experts are well-briefed to deliver the creativity and demand we need to convert opportunities into sales for our retailers. Delivering operational excellence all the way through the sales funnel is a key objective of our team.

About you - Skills and Experience

• Experience of marketing luxury brands and products inclusive of budget and resource and project management, operating at a regional, retailer, or marketing agency level.
• Previous and recent experience of developing event concepts, managing events and delivering against clear KPI's .
• Key skills developed using CRM systems to execute and measure all marketing activities.
• Proven record of creativity and implementation of marketing & communications plans that are measurable and achieve business objectives.
• Knowledge of social and paid media planning and implementation.

What Bentley Offers

• Flexible working hours
• Hybrid working options
• 35 days annual leave inclusive of UK bank holidays
• Progression pathways and programmes, mentoring, and study support opportunities available
• Optional car lease scheme with discounted access to brand new VW Group cars (VW, Seat, Skoda, Audi) up to every six months
• Health and life assurance benefits providing up to five times annual salary
• Annual salary reviews and competitive bonus scheme
• Contributory pension scheme - you put in 6% we put in 10%
• Access to a wide range of resources to support your health and well-being including an online GP, the choice to join BUPA health plans, a mental health counsellor, and onsite physio
• Paid volunteering days dedicated to community giving

The Bentley Campus
Our campus is going through an exciting transformation offering unrivalled facilities including green spaces, free parking, an onsite restaurant, coffee shops and Legends gym.

#BelongingAtBentley
Motivated to be the most diverse, inclusive luxury car company, we are committed to fostering an inclusive environment where all individuals are respected, valued, and empowered.

We firmly believe in equal opportunities for all, helping all colleagues thrive as their authentic selves and reach their highest potential. We believe that everyone, regardless of their background or beliefs, belongs at Bentley. Everyone is entitled to respect and dignity and we positively celebrate the differences between people.

Beyond100
Announced in 2020, Bentley's ground-breaking Beyond100 strategy targets sustainable luxury mobility leadership, reinventing every aspect of the business. Building on over two decades of forward-thinking, join us as Bentley moves towards a sustainable future.

Closing date: 4 July 2024