Senior Social Media Manager (IHA)

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Location: Woking, UK Hybrid

Shape the Future of Social for the World's Most Iconic Beer Brands

This isn't just another Senior Social Media Manager role-it's your chance to influence global social strategies, lead a high-performing team, and drive impactful engagement across multiple markets. Asahi Europe & International is building a world-class in-house agency, and we need a dynamic, visionary leader to spearhead our social media initiatives. If you're passionate about digital excellence and crave the opportunity to make a real impact, this is the role for you.

What You'll Achieve in Your First 12 Months

• Build and lead a high-performing social team, managing Social Media Managers and Community Managers across global and local markets.
• Develop and implement innovative, insight-driven social strategies that elevate Asahi's premium beer brands.
• Drive engagement, growth, and performance across key social platforms, ensuring best-in-class content execution.
• Establish and strengthen relationships with platform partners (Meta, TikTok, YouTube, etc.) to secure premium trading positions and best practices.
• Implement social measurement frameworks and KPIs, working with internal teams to optimize performance.
• Lead social training initiatives across markets, elevating internal capability and fostering a culture of excellence in digital marketing.

What You'll Be Responsible For

• Managing the in-house social team, driving excellence in strategy, execution, and innovation.
• Acting as a trusted advisor to brand teams, ensuring social media aligns with broader marketing and business objectives.
• Overseeing content planning, community engagement, and influencer activations across multiple channels.
• Staying ahead of social trends, ensuring our brands leverage emerging opportunities for maximum impact.
• Partnering with creative, digital, and client service teams to develop integrated campaigns that drive real business results.
• Managing relationships with external agencies and service providers, ensuring best-in-class execution.
• Leading the development and optimization of paid social strategies to maximize ROI.

What You Bring to the Table

• 6+ years of experience in social media strategy and execution, with proven leadership experience.
• Strong track record of managing social campaigns for global brands, ideally within FMCG.
• Deep understanding of platform best practices, consumer behavior, and data-driven content planning.
• Experience working in both agency and in-house environments is a plus.
• Ability to navigate complex stakeholder environments and influence senior decision-makers.
• A proactive, entrepreneurial mindset with a passion for digital innovation.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Exceptional communication and presentation skills, with the ability to inspire teams and stakeholders.

Why Join Us?

Forget everything you think you know about in-house agencies. This isn't about cost-cutting-it's about delivering social-first, consumer-centric work that people want to engage with. Here's what you can expect:

• Impact: Drive social strategies for some of the most recognized beer brands in the world.
• Creativity: Work with top-tier talent and industry-leading partners to push the boundaries of social content.
• Collaboration: Be part of a fast-moving, high-performing team that thrives on innovation.
• Autonomy: Take ownership of major social initiatives and make a tangible impact.
• Growth: Enjoy a competitive salary and benefits package, plus opportunities for career progression within a global organization.

The Fine Print

• Hybrid working model-flexibility to work remotely and from our regional offices.
• Competitive salary and benefits package designed to attract top digital talent.
• Travel opportunities to key markets and industry events.

Company Overview

Asahi Europe & International is part of Asahi Group Holdings, a global beer, spirits, soft drinks, and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan. As of November 2020, Asahi Europe & International Group runs 19 production facilities in 8 countries across Europe and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch, and Kozel. Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, the business is well positioned to inspire people around the world to drink better.

Asahi Europe and International (asahiinternational.com)

Functional Overview

Our in-house agency is transforming how we deliver creative, social, and digital campaigns for Asahi's global and local brands. With teams based in Italy, the UK, Czechia, the Netherlands, and Poland, we operate as a pan-European hub-bringing together top talent to create high-impact marketing solutions. By balancing creativity, cost-effectiveness, and speed, we're building a streamlined model that sets the standard for in-house agencies across the FMCG industry.

Diversity & Inclusion Statement

We are committed to nurturing a workplace where we celebrate and respect difference and support everyone to be true to who they are! At Asahi Europe and International, we believe you can SHINE AS YOU ARE-no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.

Ready to Make an Impact?

If you're looking for a role where you can truly shape the future of social media marketing and lead high-impact work, we'd love to hear from you.

Apply today and help us redefine what's possible for in-house agencies.