Senior SEO Manager

BRAND: Digitas UK
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients' businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.

We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.

Part of Publicis Groupe, and a Leader in Gartner's Magic Quadrant for Global Marketing Agencies, we're proud to work with some of the world's leading brands.

Digitas. Experience the power of connection.

Our Commitment
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

Overview

SEO Managers are embedded into SEO client teams providing a mix of support and leadership across SEO retainers, working on a mix of analysis, campaigns and implementation for clients. They are responsible for a mix of SEO analysis and delivery including keyword research and targeting, reporting, competitor analysis, content and backlink audits as well as outreach campaigns and several other areas.

SEO Managers have a good grounding and understanding of SEO knowledge and act as a support or lead in delivering SEO expertise, client management, ideas, innovation and problem solving. They are curious about the role that AI can play alongside SEO, and how our SEO approach can drive Improved LLM visibility, and keen to support wider account teams in embracing new strategies and approaches in this vertical.

SEO campaigns are a team effort and SEO Managers work closely with more senior SEO team members as well as with our Technical Search and Media Content team. Together this forms a complete SEO team around a client to produce best in class SEO campaigns that deliver against client's business goals and objectives.

The SEO Manager will report in to a Senior SEO Manager.

Responsibilities

• Being responsible for the implementation and delivery of SEO retainers or campaigns according to the agreed SEO strategy, including activity planning and scheduling
• Responsible for all non-technical aspects of SEO analysis and delivery including keyword research, competitor analysis, LLM and AIO visibility, SERP landscape review, social trends analysis, content and backlink audits
• Undertaking external link development from campaign ideation through to execution and reporting
• Supporting account teams in audience research and identification, blogger or influencer engagement, outreach and relationship management and trend spotting.
• Supporting account teams in research necessary for cross- and upselling opportunities.
• Supporting technical search teams with site migrations as and when required.
• Working towards client targets and goals within media campaigns.
• Continuously increasing knowledge of media channels, particularly SEO, and keeping up to date with marketplace and technical developments.
• Working collaboratively with other parts of the business, always putting the client at the heart of what we do.
• Communicating efficiently within account teams.
• Participating in knowledge sharing initiatives.

Qualifications

Essential

• Experience in SEO, preferably within an agency environment
• Solid level of SEO knowledge
• Strong interest in other media channels, particularly PPC
• Experience delivering Digital PR/outreach campaigns for clients
• Ability to manage relationships with tact and diplomacy
• Demonstrable experience of being able to write to a high standard
• Hands on experience with analytics tools
• Hands on experience with industry leading SEO tools and AI visibility monitoring solutions
• Strong Excel skills
• Strong Looker Studio skills

Desirable

• Experience working on International SEO
• Experience in cross-digital campaigns, preferably with PPC
• Experience working on complicated SEO campaigns for big brands
• Experience working directly with clients
• Demonstrable experience of working to tight deadlines
• Degree level, or similar qualification in Digital Marketing or related area

Additional information

Digitas has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones:Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.

• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub - "The Pregnant Man"

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medicalcondition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).