Senior Salesforce Media Consultant

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About the Role:

Trigg Digital is seeking a highly skilled and experienced Senior Salesforce Media Consultant to join our team. The ideal candidate will have a deep understanding of Salesforce Media Cloud, ADvendio or similar Media Management products built to run on Salesforce and their application in advertising inventory management and monetization.

This role involves working with clients across various industries, including media and retail, to design, implement, and optimize Salesforce Media Cloud solutions that streamline ad operations, centralize inventory management, and maximize revenue from advertising spaces.

The candidate must have a strong technical grounding in Salesforce and be able to articulate the building blocks of configuration required to meet specific business requirements. They must also be an expert in writing user stories and acceptance criteria, and possess a solid understanding of AdOps and third party platforms like Google Ad Manager (GAM), DV360, The Trade Desk, Criteo or equivalents.

Key Responsibilities:

* Consultation and Strategy Development:

- Collaborate with clients to understand their lead-to-cash, advertising strategy & sales operations teams needs, challenges and requirements.

- Develop strategies to leverage Salesforce Media Cloud for centralizing and monetizing ad inventory across platforms like Google Marketing Platform (GMP); Meta Ads; Criteo and LinkedIn and more.

- Provide expert advice on best practices for ad operations, inventory optimization, and revenue growth.

* Implementation and Configuration:

- Lead the implementation of Salesforce Media Cloud solutions, ensuring alignment with client requirements.

- Configure and customize Salesforce Media Cloud, including:

- Understanding and leveraging the Media Cloud data model.

- Building Salesforce screen and record-triggered flows.

- Creating validation rules, custom fields, and duplicate rules.

- Configuring record sharing and security settings.

- Integrate Salesforce Media Cloud with third-party platforms like Criteo, Google Ad Manager (GAM), and other AdOps tools.

* Project Management:

- Work alongside project manager assisting with end-to-end project delivery, including planning, execution, and monitoring.

- Coordinate with cross-functional teams to ensure timely and successful project completion.

- Provide regular updates and reports to stakeholders on project progress and milestones.

* Documentation and User Stories:

- Write clear and concise user stories in the standardized format: - AS A [user role], I WANT [goal], SO THAT [reason].

- Define acceptance criteria using the GIVEN/WHEN/THEN format: - GIVEN [scenario X], WHEN [event Y occurs], THEN [expected outcome Z].

- Ensure all configuration requirements are documented unambiguously for development and testing teams.

* Training and Support:

- Conduct training sessions for clients and internal teams on Salesforce Media Cloud functionalities.

- Provide ongoing support and troubleshooting to ensure smooth operation of implemented solutions.

- Develop documentation and user guides to facilitate knowledge transfer.

* Continuous Improvement:

- Stay updated with the latest Salesforce Media Cloud features and industry trends.

- Identify opportunities for process improvements and innovative solutions.

- Participate in Salesforce community events and forums to share knowledge and best practices.

Qualifications:

* Experience:

- Minimum of 5 years of experience in Salesforce consulting, with a focus on advertising operations, ad tech, or media monetization.

- Proven track record of successful Salesforce Media Cloud implementations.

- Experience working with platforms like Google Ad Manager (GAM), Criteo, Meta Ads, Google AdWords, and programmatic advertising tools.

- Strong understanding of AdOps and its application in marketing departments for retailers or other businesses looking to monetize content space.

* Technical Skills:

- In-depth knowledge of Salesforce Media Cloud capabilities and limitations.

- Proficiency in Salesforce configuration, customization, and integration, including:

- Salesforce data model and object relationships.

- Screen and record-triggered flows.

- Validation rules, custom fields, and duplicate rules.

- Record sharing and security settings.

- Familiarity with related technologies such as Salesforce Marketing Cloud, CRM, and data analytics tools.

Software (experience in):

- Salesforce Media Cloud, ADvendio, Cloudsense, Line Up Systems, Placements.io or similar experience is a plus.

Certifications:

- Salesforce Media Cloud Consultant certification experience is desirable.

- Salesforce Administrator Certification or equivalent is desirable.

- Additional Salesforce certifications (e.g., Salesforce Certified Platform App Builder) are desirable.

Soft Skills:

- Excellent communication and interpersonal skills.

- Strong analytical and problem-solving abilities.

- Ability to work independently and as part of a team.

- High level of professionalism and client-focused approach.

Education:

- Bachelor's degree in Business, Information Technology, Marketing, or a related field.

What We Offer:

- Competitive salary and benefits package.

- Opportunities for professional development and career advancement.

- Flexible working arrangements.

- A collaborative and innovative work environment.

Equal Opportunity Employer:

Trigg is an an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.