Senior Sales Manager, Twitch
Description
Twitch is where live happens. Every day, creators and communities connect through gaming, music, sports, and culture. For brands, this is a uniquely authentic way to reach Gen Z and millennial audiences through creator-led, live, and interactive experiences.
As a Twitch Account Executive within Amazon Ads, you will own revenue growth in your country by packaging creator/streamer-led solutions, live sponsorships, and video media into high-impact campaigns. You'll work directly with agencies and brands (especially social/influencer/content teams) to educate, design, and deliver programs that are culturally resonant, brand-safe, and performance-minded. You thrive in ambiguity, move fast, and translate ideas into commercial outcomes.
Key job responsibilities
• Be the market's Twitch expert for live streaming, creators/streamers, and Gen Z engagement; run client education and planning sessions;
• Build senior relationships across media, social/influencer, and brand teams; originate briefs and grow incremental spend;
• Design and sell custom creator programs (streamer integrations, co-created content, live tentpoles, commerce extensions) with clear KPIs;
• Advise on brand safety/suitability, creator selection and contracting, disclosure/usage rights, and best-practice messaging for live.
• Orchestrate execution with Creative Strategy, Ad Tech/Amazon DSP, Events, and Production; ensure delivery, measurement, and case studies.
• Convert cultural and platform trends into actionable proposals; manage forecast, pipeline, and deal hygiene in salesforce with discipline.
About the team
We're a specialist Twitch sales pod within Amazon Ads. We combine cultural curiosity and creative craft with Amazon's scaled ad stack to help brands show up authentically in live environments. We celebrate builders who collaborate deeply and deliver measurable results.
Basic Qualifications
- Significant experience in digital media, influencer/creator marketing, or social advertising sales with consistent quota attainment;
- Proof of selling custom/partnership programs that included creators/streamers and delivered measurable outcomes;
- Established senior relationships at agencies/brands (incl. social/influencer/content leads);
- Working knowledge of video/programmatic (e.g., Amazon DSP) and campaign measurement;
- Fluency in English and the local market language; excellent storytelling, negotiation, and written skills;
Preferred Qualifications
- Experience with platforms such as TikTok, YouTube, Instagram, Twitch or creator tech (MCNs, creator commerce, moderation tools);
- Hands-on familiarity with creator vetting, safety/suitability frameworks, usage rights/whitelisting, and disclosure norms;
- Strong network among creators, agents, and talent managers; comfort briefing creators and managing deliverables;
- Cultural fluency in gaming and live communities; ability to translate trends into brand strategies.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.