Senior Sales Executive

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About 11:FS Group Ltd

11:FS is on a mission to change the fabric of financial services. Our Ventures practice builds challenger propositions globally, like we did for NatWest with Mettle. Our Pulse team creates a benchmarking tool used by the likes of Monzo, Starling, NatWest and Tesco Bank. On top of all of that, we're a media company, our Growth team generate a stream of content that supports our brand and changes the conversation - not necessarily in that order.

We truly live our values at 11:FS, and they are critical to your entire journey here. 'Cultural Add' is as, if not more, important as pure technical fit, and as part of your interview process we'll deep dive into our values and your beliefs. Everyone at 11:FS fits our 4 core values: Team, Attitude, Communication and Impact, and this remains at the core of our growth.

About 11:FS Pulse

Pulse is a UX research and competitive benchmarking platform for financial services teams. It helps banks and fintechs see what "best-in-class" looks like by giving them access to a global library of real user journeys and benchmarking insights so they can build better digital products and customer experiences.

Pulse is used by teams across product, design, UX, strategy, and insights to benchmark experiences, de-risk roadmap decisions, and stay on top of what's changing across global financial services.

Benefits

Competitive salary

25 days of annual leave

Birthday off

Top-tier BUPA private medical and dental insurance

Work from anywhere for up to 3 months of the year

Hybrid working

4% employer pension contribution

Enhanced parental leave

Cycle to work scheme

Top spec MacBook Pro

Package

£60k base + OTE £30k (uncapped)

Mission

Win new Pulse customers through a high-quality, consultative sales process. You will be helping digital leaders make a confident case for investing in exceptional customer experience.

Who you'll sell to

Senior stakeholders across digital: Product, Design, UX, Digital Strategy, Research/Insights, Innovation, who are often buying for teams and wider programmes, not individuals.

What makes this role interesting

• You'll sell to blue-chip banks as well as leading fintechs and unicorns, with an international customer base.
• You'll work closely with our Growth team, who deliver market-leading events (public and behind closed doors) and create content that helps open doors and build credibility.
• You'll become highly fluent in what "best-in-class" digital financial services looks like globally, then use that insight to help customers move faster.

What you'll be doing

You'll own the full sales cycle, from initial discovery and product demos, to nurturing prospects and navigating procurement processes (and set up success for renewal):

1) Build pipeline (inbound + targeted outbound + events)

• Work a mix of qualified inbound and proactive outbound into named target accounts.
• Partner closely with Growth to turn events, community, and content into pipeline (pre-event outreach, meetings at/around events, and structured follow-up).
• Qualify prospects for genuine need, timeframe, budget and authority to maintain high-quality sales pipeline.
• Attend relevant industry events as a brand ambassador for 11:FS Pulse, to spot opportunities and build relationships with digital leaders.
• Generate new opportunities through strategic cold calling and social selling via LinkedIn, with the support of our external agency.

2) Run consultative discovery & create value

• Unpack priorities across CX, conversion, onboarding, feature strategy, and competitive gaps.
• Build a compelling "why now" narrative and quantify value where possible (faster research cycles, better decisions, de-risked roadmap bets).

• Run crisp demos tailored to persona (Product vs UX vs Strategy vs Insights).
• Identify champions, map stakeholders, and drive mutual action plans that keep deals moving.

3) Navigate procurement (especially with banks)

Bank procurement can be complex, opaque, and slow; this role needs patience and tenacity.

• Keep momentum through procurement, legal, security/IT, and commercial steps (with support from the wider team).
• Maintain deal control: timelines, next steps, blockers, escalation paths.
• Negotiate professionally, protect value, and close cleanly.

4) Forecasting & operational excellence

• Keep HubSpot hygiene tight (stages, next steps, close plans).
• Forecast accurately and use funnel insights to improve your own conversion rates.

5) Sell internationally, with cultural awareness

• Our customers are international; sell effectively across regions, time zones, and cultural/language differences with clear communication and respectful stakeholder management.

6) Handover that protects retention

• Ensure clean handover to onboarding / CS with goals, use-cases, success criteria, stakeholders, and rollout plan.

What success looks like

Selling Pulse into banks and fintechs means navigating regulated, multi-stakeholder environments. Success starts with strong foundations, then builds momentum with support from the team.

• Onboarding & mastery: you learn Pulse inside out, meet the wider team, and quickly understand how we operate.
• Client-centric selling: you can run great discovery, understand real client use cases, and clearly link customer pain to the platform's value.
• Confident product story: you progress from shadowing to leading tailored demos for product/design/UX/strategy audiences.
• Target & performance metrics: Success in this role is measured by clear KPIs - you will be expected to hit quarterly and annual targets.
• Control in complexity: you keep deals moving through stakeholders, security/procurement steps, and negotiation, whilst maintaining strong CRM hygiene and forecasting.
• Quality handover & improvement: you hand over cleanly to onboarding/CS and continuously sharpen our talk tracks, demo paths, and playbook as you learn what wins.

What we're looking for

Must-haves

• 3+ years of B2B sales experience (SaaS or Tech preferred)
• Strong discovery skills and the ability to run structured sales cycles.
• Active listener with the ability to identify pain points to position Pulse as the right solution.
• Comfortable navigating procurement-heavy environments with persistence and professionalism.
• Excellent written and verbal communication (you'll sell to sharp product/design/strategy leaders).
• Good sales hygiene: Proficient with HubSpot and modern sales engagement tools.

Nice-to-haves

• Experience selling into banks/fintechs or regulated industries.
• Familiarity selling to Product/Design/UX/Research stakeholders.
• Experience using events and content-led growth as part of a sales motion