Senior Regional Demand Gen Manager, EMEA

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Overview

Working at Atlassian

Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Responsibilities

Atlassian is looking for a Regional Demand Gen Manager to lead the development and execution of full-funnel marketing programs to drive demand within our Mid-Market, Enterprise, and Strategic segments, across the EMEA region.

Your role will be to build and execute on strategies working alongside sales, product marketing, our account-based marketing and global scaled demand gen teams, event marketing, and other internal teams to deliver a cohesive marketing program across EMEA. You'll also proactively engage our partner ecosystem to develop strategies to engage our shared customer base.

We are looking for a strategic marketer with a strong track record of delivering high-quality leads, and building and executing regional programs tailored to local audiences. You're a great program manager, who thrives in funnel analytics and is fluent in acronyms like MQL, SQL, ROI. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes, and campaigns. If you get excited about driving excellence while collaborating with diverse teams to bring campaigns to life, you'll love it here.

This role will report to the Senior ABM Team Lead, APAC and EMEA.

In this role you will:

• Own and develop the regional marketing strategy in close partnership with sales and marketing counterparts within EMEA territories
• Deliver marketing campaigns and programs that will drive impact against EMEA's marketing influenced pipeline target
• Measure, analyse, and report on performance to marketing and sales leadership, in line with our GTM strategy
• Be an advocate for the EMEA sales organisation and help the rest of the marketing department understand regional priorities
• Manage the EMEA activity calendar for the year
• Work closely with our channel partner team to drive co-marketing initiatives and maximise brand exposure
• Connect the dots between teams to manage the process, implementation, tracking, and measurement of marketing campaigns
• Leverage past campaign insights to inform new campaigns and the evaluation of existing campaigns
• Engage with the Atlassian Brand and Global Communications teams to build awareness in our core European markets through campaigns and PR agency support
• Oversee the localisation of marketing content and materials to ensure relevance to regional audiences

Qualifications

On the first day we'll expect you to have:

• 6-8 years of experience in B2B demand generation and/or campaign management with a regional focus
• Understanding and experience working with marketing and sales funnels
• Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams
• Self-starting tendencies with an ability to drive projects forward
• Critical thinking with strong problem-solving skills
• The ability to successfully manage multiple campaigns and programs running at the same time
• A passion for metrics. You live for the data and use it to guide your programs and spend
• Fluent in marketing automation and CRM capabilities with hands-on experience (Salesforce & Marketo a big plus)
• French / German language capabilities are nice-to-have, but not essential

More about our Team

Serious collaboration is the key to success for this role. You'll be working cross functionally with several stakeholders across sales, product marketing, analytics, design, web and buyer experience teams. We run our organisation like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.

Our perks & benefits

Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefitsto learn more.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh