Senior PR Manager
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Description
Job Title: Senior PR Manager
Location: UK - London
Reporting To: AVP, Community & Communications
Who we are
At Monica Vinader, we're on a mission to prove that buying better, wearing longer and doing better don't have to be mutually exclusive. From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable.
And don't just take our word for it, we are proud to be recognised in the industry through three recent awards, proving we are leading the way in sustainable jewellery:
• Ethical Jewellery Business of the Year 2021, Retail Jeweller
• Queen's Award for Enterprise: Sustainable Development 2022
• Responsible Luxury Business of the Year 2022, Positive Luxury
• Best Sustainable Luxury Jewellery Brand 2022, Marie Claire UK
We are digital first, customer obsessed, female led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to. We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.
Where we need your help
We have all the makings of an iconic brand - beautiful products that are timeless and designed to last, service that exceeds our customers expectations, a passionate founder that cares deeply about doing what is right and a loyal and growing community who advocate for us.
We are looking for a dynamic, creative and self-motivated Senior PR Manager based in London to take a leading role within the Monica Vinader communications team.This role will include duties across press, brand messaging and events.
The Sr. PR Manager will drive the consumer PR narrative for Monica Vinader, working closely with internal and external teams to secure primarily sales-driving press for the brand. Execute holistic PR programs, inclusive of pitching, across the UK along with day-to-day management of MV's global PR and assistance with brand activations.
What you'll do
PR PLANNING & EXECUTION:
• Along with the SVP, Brand & AVP Community & Comms, develop annual PR strategy along with quarterly plans and goals
• Craft clear and compelling written messaging to advance business narrative and key developments (launches, partnerships, etc) with a focus on product coverage
• Develop and execute PR plans around major launch moments, including product seeding and pitching
• Craft strong external communications materials, including press releases, talking points, presentations and more
• Ensure a consistent brand voice and message across all brand communications
• Embed yourself in understanding relevant product details and commercial objectives in order to create compelling PR narratives & feed back media trends
• Work cross-functionally with marketing, creative, social and digital teams to amplify content across paid partners
• Maintain a pulse on competitive brands, trends and new ideas to ensure MV is positioned as an industry leader
• Manage media relations on reactive issues, including drafting statements / responses and providing background information
• Cultivate authentic relationships with editorial partners across both digital and print, collaborating with external partners to amplify the company's message and initiatives
• Demonstrated ability to manage complex issues and quickly shift priorities to manage day-to-day communications issues, while setting and meeting strict deadlines
• Manage PR calendar across global markets and build out timelines to ensure PR materials are prepared in a timely manner
• Manage PR budget & track invoices
AFFILIATE:
• Build test of press affiliate program linked to CAC goals in close coordination with Growth Team
EVENTS:
• Develop meaningful and measurable plans for PR events
• Drive timelines and communication plans for all PR efforts including launch products, sponsorships, tie-ins, talent announcements, etc.
• Support onsite event execution, coordination, and external vendor supervision
REPORTING:
• Develop clear KPIs and be able to define what success looks like
• Regularly analyze and report on the impact of PR and communications strategies, making data-driven recommendations for improvement (monthly reports)
• Accountable for ensuring key stakeholders are informed, updated and supportive of direction and plans.
• Bring new ideas to the table to help scale by testing and learning across all platforms
What you'll bring
Experience
• Knowledge of media and communications landscape, with a deep understanding of the evolving industry
• Experience in pitching and proven success in developing media relationships, securing product and feature coverage
• Strong network of media contacts
• Knowledge of press affiliate and how they can be leverages alongside organic PR
• Exceptional written and verbal communication skills
• Ability to build constructive relationships internally and externally with key partners
• Experience shaping and improving challenging narratives
• Strong project management and prioritisation skills
• High attention to detail
• The ability to work in teams and autonomously, providing self-direction when needed
• The ability to be agile and thrive in a dynamic, fast moving environment
Skills
• Exceptional writing skills, including stellar grammar and creative approaches to external communications
• Outstanding organizational skills, highly adept at prioritizing, multi-tasking and time management
• Precise attention to detail while navigating a fast-paced, high-growth organization
• Excellent project management and multi-tasking skills
• Analytical and reporting skills and mindset
• Relationship management and communication skills - internally and externally
• Passion for jewellery and knowledge and awareness for the industry
• Good knowledge of MS Word, PowerPoint, Excel
• A team player, with an energetic and can-do attitude
To be successful at Monica Vinader...
• You are a doer
• You're a team player
• You're humble
• You are honest, straightforward and transparent
• You are a good teacher/mentor (approachable and accessible)
• You want to get your hands dirty
• You solve problems
• You are resilient
• You are flexible
• You are entrepreneurial, smart, and passionate
• If you don't know something, you say so. Then go figure it out quickly
• You love working in a creative environment
• You have a sense of humour
• You are an insatiable learner
Additional Requirements
Ability to document your authorization to work in the United Kingdom
Travel Requirements
Ad hoc travel to our Norfolk office may be required.
Our Aims and Values
Our mission is to be the leading accessible luxury brand, by delivering outstanding quality, design and customer service. We are:
Customer Obsessed
Our customers are at the core of everything we do. We will always deliver an outstanding and personal experience to them every time they interact with us, to ensure their ongoing support and loyalty.
Caring
We treat people with respect, as we would want to be treated. We are apolitical and assume good intentions in others. We are open and honest with each other while ensuring we take an empathetic and supportive approach.
Fast Paced
We are passionate about what we do and we want to reach as many customers as fast as we can. We combine focus with pragmatism and flexibility so that we can move at pace in whichever direction we need to take.
Exceptional
We have a relentless desire to continually learn and improve to ensure our products and approach are exceptional. Our tenacity, high standards and attention to detail give us a competitive advantage.
Commercial
We focus hard on facts and approach things in a logical, rational and analytical way. We challenge each other to make sure we make decisions and take actions that create value for our business and our customers.
Monica Vinader as a global business makes the following inclusive culture pledge:
Our jewellery is for everyone and so is our community. Together, we will continue to implement sustainable changes to ensure that career opportunities and progression are open to all. We commit to celebrating the diverse voices of our employees, partners, and the customers we serve.
This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.
Monica Vinader Ltd, Holkham Studios, Longlands, Holkham Park, Wells-next-the-Sea,
Norfolk, NR23 1SH
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At Monica Vinader, we're on a mission to prove that buying better, wearing longer and doing better don't have to be mutually exclusive. From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable. We are digital first, customer obsessed, female led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to. We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.Further information is available at www.monicavinader.com