Senior Performance Strategy Executive

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Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

Job Description

As the Senior Performance Strategy Executive, you will play a critical leadership role in driving strategic excellence and growth in performance marketing across our diverse portfolio of brands in the UK, Europe, and Canada. This executive-level position requires a strategic mindset, deep market insights, and strong collaboration with key stakeholders.

Reporting into the Head of Performance Strategy, you will be part of our dynamic Performance Marketing team. You will be responsible for developing and implementing a comprehensive performance strategy aligned with the company's 3-year strategic plan. By considering internal and external factors, product innovation, market trends, and overall effectiveness, you will deliver best-in-class performance marketing to drive growth and success.

What you will do

• Work closely with the Head of Performance Strategy to implement a comprehensive performance strategy for Entain's brands.
• Define weekly strategic sync meetings with leadership to ensure alignment and progress towards strategic goals.
• Collaborate with key stakeholders across Sports & Gaming to align regional and product priorities with performance marketing operations.
• Participate in weekly/monthly/quarterly commercial & proposition priorities sessions across Sports/Gaming for all markets.
• Conduct market research to gather insights and inform strategic decision-making.
• Prepare the weekly trading pack for all Performance Marketing channels across all regions
• Lead the reporting and review cycle, showcasing performance against commercial and strategic targets.
• Conduct regular competitive analysis across performance marketing channels in the target markets to stay informed and maintain a competitive edge regarding. Including creative, proposition, channel usage etc.

Qualifications

• Previous experience in a Marketing role within the igaming industry
• Strong analytics skills and experience in segmenting data
• Strong understanding of market dynamics, customer behavior, and industry trends.
• Exceptional strategic thinking, analytical skills, and ability to translate insights into actionable plans.
• Excellent collaboration and stakeholder management skills.
• Experience with budget management, reporting, and optimization.
• Knowledge of emerging technologies, tools, and platforms in performance marketing.
• Experience in campaigns analytics, KPI tracking
• Strong interpersonal and communication skills (verbal, written and presentational)
• Comfortable with high degree of autonomy and responsibility

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the UK, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working - 2 days in the office
• Private medical insurance
• Pension scheme - matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional "It's Your Game" day off to use at either Christmas or New Year
• Entain & Enhance days - 2 paid days off to focus on your professional or personal development
• Share save scheme
• Paid subscription to LinkedIn Learning

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.