Senior Paid Social Executive
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The Role:
You will be responsible for managing paid media campaigns across central EMEA, US & APAC social platforms: predominantly Tiktok, Meta, Pinterest and Twitter (Youtube is a bonus).
This role works closely with our Creative, Performance Marketing, Customer Insights and Commercial Trade Teams. As a senior executive, you will have a background in a similar role and be able to hit the ground running in terms of paid social campaign execution within platforms. The purpose of this role is to assist the broader digital function in optimising performance in-week to maintain website traffic and add-to-cart rates.
Hybrid working applies to this role, meaning you can work 50% of your time from our beautiful office in Kensington and 50% of your time from home.
Duties & Responsibilities:
- Setup and execute retargeting and prospecting paid social ads across Tiktok, Meta, Pinterest and Twitter across UK, US, EU, KR, JP & AU.
- Primary focus: Meta & Tiktok.
- Secondary focus: Pinterest, Twitter, YouTube.
- KPIs: Reach, Traffic, CTRs%, ATCs, CPCs, Sales.
- Daily monitoring of ad performance around 3 fundamental areas: audience, product and platform.
- Continuous optimisation of bid strategies, placement types and ad formats across the right demographics (age groups, locations etc) who drive the bottom line for our business.
- Work with Social Manager and broader paid marketing function to ensure campaigns are running on time, and in line with KPI and spend targets by region.
- Pull and pivot datasets to analyse paid social channel performance by region fit for weekly trade reports - in both email and presentation formats.
- Maintain strong publisher relationships with Meta, Tiktok, Pinterest - always keeping at the forefront on new paid initiatives, bid strategies, campaign structures and platform features.
- Manage APAC social agencies with regards to paid activities across Line, Kakao, WeChat and Red.
- Monitor feeds, UTM tracking, pixels and CAPI integrations to ensure reporting and audience builds are as accurate as possible across regions.
Brand:
- Understand and demonstrate the Mulberry employee values and behaviours: Be Bold, Be Imaginative, Be Open, Be Responsible.
- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions and experiences may not always be shared by your colleagues.
- Act as an ambassador for Mulberry and communicate positively about the brand.
Made to Last:
- Wherever possible, incorporate environmentally responsible practices into your work. Contribute to decreasing Mulberry's carbon footprint, helping to mitigate climate change and promoting a greener, more sustainable future.
- Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities.
Skills and Knowledge Required:
- 1-2 years within a similar role, must hit the ground running with regards to campaign execution across Meta, Tiktok and Pinterest. Experience Twitter and Youtube a plus, but not mandatory.
- Agency background/experience preferred.
- Strong excel user, experience in pivoting datasets and creating performance graphs fit for trade is essential.
- Ability to work cross-functionally with creative, copy, paid and commercial teams on multiple projects and prioritise responsibilities and tasks proactively.
- Ability to work efficiently in a fast-paced global retail environment.
What we can do for you:
- Product allowance
- Additional Day Off for your Birthday!
- An enviable staff discount and exclusive access to staff sales
- Pension Contributions & Life Assurance
- Training and development opportunities - including full access to LinkedIn Learning!
- x2 Community Days per year
- Onsite gym
- Fresh fruit everyday