Senior Paid Media Account Director

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We are looking for a Senior Paid Media Account Director to join our growing Paid Media team and lead a diverse portfolio of clients across multiple industries.

The successful candidate will have significant experience managing and scaling campaigns across Paid Search and Paid Social platforms such as Google, Microsoft, Amazon, Meta, Pinterest, and TikTok.

This role requires a strategic, client-focused leader who is passionate about driving results, mentoring a team of specialists, and delivering innovative solutions for clients. As a senior member of the team, you will take ownership of high-value accounts, client strategies, and team performance, while contributing to Visualsoft's continued growth and expertise.
Duties and Responsibilities

Team Management Processes

• Take full ownership of training, mentoring, and developing team members, ensuring they reach their full potential.
• Conduct regular performance check-ins and reviews with your team, focusing on growth, development, and continuous improvement.
• Oversee your team's client portfolio, ensuring all accounts are managed efficiently and in alignment with agency processes and policies.
• Share industry insights, emerging trends, and best practices with the team and clients, contributing to the agency's overall thought leadership.
• Support wider agency marketing efforts through the creation of blogs, case studies, and other relevant content.
• Assist the Head of Department in shaping and refining paid media services and processes across PPC and social platforms.

Client Relationships & Account Management

• Develop a comprehensive understanding of each client's performance marketing strategy and broader business goals.
• Take full accountability for ensuring accounts meet and exceed KPIs, providing strategic direction to enhance performance.
• Proactively identify underperforming accounts and provide clear, actionable steps to achieve client objectives.
• Lead and facilitate client meetings with clear agendas, tangible outcomes, and regular performance updates.
• Set and manage client expectations through proactive, transparent, and solution-focused communication.
• Take ownership of client roadmaps, resolving issues promptly to ensure exceptional levels of client satisfaction.
• Confidently forecast and conduct scenario planning to help clients maximise their investments and performance.
• Implement and oversee effective processes for campaign activations, ensuring all activities are timely, strategic, and aligned with client goals.
• Deliver meaningful, insightful client reports that provide performance context, actionable recommendations, and forward-thinking strategies.
• Develop and execute a test-and-learn framework to identify opportunities for continuous improvement and client growth.
• Independently handle tasks such as strategic planning, forecasting, and client meetings, with minimal input from senior leadership.

Department KPIs

• Align goals to business overarching goals/objectives
• Support the departmental goals. Develop and agree on and achieve set objectives.

Personal Development

• Identify and agree personal development needs, and take actions to address these.

Requirements

• Highly experienced in both Paid Search & Social platforms and campaigns.
• Platform expertise: Strong knowledge of Paid Search and Social platforms (e.g., Meta, Google Ads, Google Analytics).
• Strong presentation skills
• Strong experience leading a team
• Exceptional experience of managing and delivering for clients
• Strong experience of analysing data and producing reports
• Exceptional experience of working with and building relationships with key stakeholders
• Able to respond positively to new situations
• IT literate especially working knowledge of Google Suite
• Excellent organisational skills to manage and prioritise workload, anticipate needs and work on own initiative and as part of a high-functioning team
• A passion for following trends and data whilst using analytics to report on, and lead success
• Confident to collaborate and make recommendations in line with marketing strategy and budgets
• Excellent communication and collaboration

Core Competences, Skills and Personal Attributes

• Leadership and mentoring: Ability to train, develop, and coach junior team members to achieve their full potential.
• Strategic thinking: Proactively drive solutions and recommendations to meet client objectives.
• Data analysis and insights: Ability to interpret performance data, produce actionable reports, and drive informed decisions.
• Communication and stakeholder management: Confident in presenting ideas, leading meetings, and managing client relationships.
• Problem-solving: Adapt to challenges, anticipate needs, and identify solutions to drive client success.
• Organisation and time management: Effectively manage workloads, prioritise tasks, and meet deadlines in a fast-paced environment.
• Effectively inspires, motivates, and gains buy-in from the wider team by presenting ideas with clarity, confidence, and purpose.

Benefits

• Competitive basic salary with great progression options
• Unlimited paid holidays - yes that's not a typo!
• We operate a hybrid working policy: 3 days in the office, with the option to request up to 2 days working from home each week.
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly
• A high-performance MacBook
• Health Assured Employee Assistance Programme
• Free eye tests and flu jabs
• VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there's something for everyone!
• Free breakfast, fruit, hot and cold drinks and protein shakes
• Friday afternoon drinks to wind down for the weekend
• Pension scheme to help you save for the future
• Cycle to work scheme
• Discounts across our brands
• Regular team social events
• Training & development

So if you think you've got what it takes to join one of the UK's leading eCommerce providers, we'd love to hear from you.

A little formality... by applying you implicitly consent to us processing your data for review for this vacancy only.

Talent Hunter Referral Bounty - £250

Help us find the right talent to join our team, and get a handsome reward in return. It couldn't be easier - if you know someone who could be an ideal candidate, either refer them directly to us or simply ask them to include your details as the reference when they apply. If they land the job with us as a direct result of your referral, you get the bounty!

Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspectives.

We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.