Senior Mobile UA Lead

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Senior Mobile User Acquisition Lead

Working model: Hybrid (3 days a week in the London office)

The opportunity:

Join a leading global betting company as a Senior Mobile User Acquisition Lead. In this key role, you'll drive user growth and optimize campaign performance to keep ahead in a competitive market.

Key responsibilities:

• Develop strategies for paid and organic app marketing.
• Grow the mobile app user base in line with company goals.
• Set up and manage global marketing campaigns across platforms.
• Oversee app store management and ASO strategy.
• Optimize campaign performance to exceed targets.
• Collaborate with the product team on app releases and development.
• Identify and negotiate with new partners for growth opportunities.
• Mentor junior team members.

Required expertise:

• 6+ years of app marketing experience with a focus on strategy and execution.
• Strong communication and project management skills.
• Expertise in Google UAC, Apple Search Ads, and mobile ad networks.
• Proven success in ASO and managing performance campaigns.
• Familiarity with app tracking solutions like Appsflyer and Firebase (GA4).

Please apply to directly or on our website (https://60degrees.vincere.io/careers/apply/31917/lang=en)

For more roles, please have a look at our website (www.60degrees.com). or follow us on LinkedIn (https://www.linkedin.com/company/10287263/) and Instagram (@60d_sixtydegrees).