Senior Media Planning Manager

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Senior Media Planning Manager

Department: Brand & Marketing

Employment Type: Permanent - Full Time

Location: London

Description

The Senior Media Planning Manager will be responsible for crafting and managing SkyShowtime's media strategy from a central perspective across all markets, working closely with cross functional teams to bring rigor, insight and best practice into our media planning.

Key Responsibilities

• Own and manage day-to-day relationship with our media agency being the key conduit between the media agency and central marketing, regional marketing, finance, and commercial trading teams.
• Promote strategic rigour and consistency across all campaign media briefs, campaign RTBs, and media buying pan regionally.
• Manage multi-million euro paid media budget working closely with finance, trading, digital and the local regional teams to ensure accurate budget reporting and reconciliation.
• Manage & optimise finance process working closely with finance to ensure accurate sign off of POs and no delays on payments to agencies.
• Craft and brief the Pan EU quarterly media brief that distils latest strategic thinking into tangible media direction.
• Work with third parties to refine media strategy using available data and insight e.g. MMM and include these in campaign briefs.
• Own the Media Mix Modelling relationship from a marketing point of view, coordinating with cross functional marketing teams to feedback to the agency and data & insights team.
• Devise new and optimise existing processes and best practices that govern our media approach.
• Review and refine pan regional media planning and buying principles (e.g. audience and R&F etc.) and manage and craft principles for proprietary and inventory media.
• Own the cross functional campaign planning timeline, coordinating campaign deadlines amongst teams and agencies.

Skills, Knowledge and Expertise

• Strong media experience with significant in-house or in-agency responsibility.
• Knowledgeable about the media agency landscape.
• Experience of international markets, esp. EU.
• Confident to own and run a significant media entertainment account with substantial Paid Media budget.
• Apt at influencing and upskilling in-house media expertise.
• Collaborative, bringing together disparate media needs (e.g. local and digital) into one channel agnostic view.
• Enhance media sophistication to ensure our utilisation is of competitive advantage.
• Skilled in planning, buying and optimisation with knowledge of trading principles.
• Experience of working with media analysis models e.g. MMM / econometrics / audits.
• Ability to operate at a conceptual strategic level making business decisions for the 'greater good' whilst executing at a tactical local level (in an advisory position).
• Ability to clearly demonstrate impact of paid media on D2C business goals.
• Confident to liaise with senior leadership (incl c-suite) at key approval gates, working with the finance, trading and strategy teams.
• Challenges our media partner(s) to deliver to higher standards and innovates accordingly.