Senior Marketing Specialist

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Job Description

To further strengthen our marketing team for the UK and Ireland, we are looking for a Senior Marketing Specialist based in the UK.

Responsibilities

As a Senior Marketing Specialist, you will drive business success by managing and optimizing demand generation efforts for buyers and sellers in the UK and Ireland. Collaborating with cross-functional teams, you will execute targeted marketing campaigns, provide industry insights, and support revenue growth in key sectors such as construction, transportation, and agriculture.

Key Responsibilities:

• Analyze performance metrics and market data to uncover insights and optimize campaigns for improved buyer engagement and revenue growth.
• Develop and execute integrated marketing plans across national, regional, and local levels to drive demand and customer base growth.
• Coordinate cross-functional campaign activities to maximize impact and ensure alignment with business objectives.
• Research and analyze industry trends, customer behaviors, and competitive data to provide actionable recommendations.
• Allocate marketing budgets effectively, focusing on high-impact strategies that boost buyer demand.
• Act as the voice of your region and sector, communicating market insights to central marketing teams and vice versa.
• Serve as a liaison across teams to align marketing strategies with equipment and industry-specific needs.

Qualifications

You bring superior organizational skills and attention to detail, enabling you to proactively manage multiple projects simultaneously. Your excellent communication skills help you thrive in dynamic environments, while your deep knowledge of traditional and digital media and experience with industry verticals allow you to drive impactful results. With strong interpersonal abilities, you excel at building productive relationships and tracking performance to deliver measurable success within given budget.

Additionally, you have:

• Educational background in marketing, business, or a related field.
• Minimum 7 years of experience in a solutions-oriented and sales & marketing environment.
• Excellent English communication skills.

About Us

RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.

The company's marketplace brands include Ritchie Bros., the world's largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global's portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers' management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.

About the Team

As a global company, our corporate teams support billions of dollars in equipment sales every year.

In joining our corporate services teams, you will be ensuring the business runs smoothly in your respective verticals and supporting the overall business to achieve our core objectives.

Every day your work will make a difference in the way we run our business and the in the way customers interact with us.