Senior Marketing Manager (JR100919)

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At Clarion, our people are at the absolute heart of what we do. We're proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

The Energy Council is a membership network connecting senior energy executives to finance and investment professionals to enable access to capital and facilitate deals. This is achieved through a series of award-winning conferences and various bespoke networking experiences. Recent event locations include London, Houston, New York, Lisbon, Singapore, and Rio de Janeiro.

An opportunity has arisen for a highly motivated and creative Senior Marketing Manager to join the Energy Council team in London. The successful candidate will lead the marketing team - ensuring that the portfolio's global events surpass all milestones and KPIs. Reporting into the Portfolio Director, and line managing a growing team of marketing executives, the Senior Marketing Manager is responsible for producing and implementing year-round marketing strategy at brand and event level, growing the event portfolio, working more effectively as a commercially focused marketing team and driving increased attendance and commercial success across the board.

We are looking for an enthusiastic and data-driven Senior Marketing Manager dedicated to creating, delivering, and reporting on tailored marketing campaigns for a senior global audience. The role will hold responsibility for data strategy, creating and implementing innovative marketing campaigns, delivered on time and within budget, leveraging email, website, social media, content, and influencers in our network to generate highly qualified leads for our sales team and achieve marketing KPIs.

The ideal candidate will have outstanding attention to detail, be customer-centric, highly proactive and an excellent team leader with the ability to manage multiple projects to a high standard.

Key Responsibilities:

• Leading the marketing team and setting a positive culture around excellence, innovation, collaboration and creativity.
• Managing the strategy, planning and execution of all marketing campaigns in line with project objectives with a commercial mindset.
• Setting data strategy and working with the research team to build data, segment, identify gaps, developing new data sources, and implementing a data build plan - focused on maximising engagement, qualified leads and conversion.
• Ensuring marketing activities are customer-centric for events from start to finish.
• Ensuring all event websites are optimised, with clear CTAs, and regularly updated.
• Continuous monitoring and evaluation of digital campaigns/channels and marketing emails, monthly newsletter and blog posts making recommendations to improve performance and drive ROI.
• Producing comprehensive post-campaign reports, with recommendations for future improvements.
• Assisting with the design, production and distribution of all promotional materials relating to the portfolio.
• Working with key media and association partners to secure valuable external promotions for the conferences.
• Partnering with Head of Sales and Production to align on targets, resources and expectations.
• Maintaining social media pages, ensuring relevant industry and event/portfolio updates are shared to grow followers and increase engagement.
• Line management of Marketing Executives (including setting KPIs, performance management where necessary, L&D/training plans, running 1:1s, team meetings and project meetings etc), driving the success of both marketing and wider team activities.

Requirements

Knowledge, Skills & Behaviours:

• Proven experience of budget management.
• Line management experience.
• Proven experience of using data-backed decision making to inform campaign plans and recommendations.
• Commercial mindset, capable of making decisions to optimise marketing spend and ROI.
• Knowledge of best practice across email, social media, paid media, and websites.
• Demonstrable understanding of core event marketing disciplines.
• Highly proactive and not afraid to challenge the status quo.
• Creative eye and strong attention to detail.
• A genuine team player that is collaborative in nature.
• Excellent interpersonal and strong communication skills.
• Experience using Pardot, Salesforce or a similar CRM system is desirable.
• Familiarity with WordPress, or an alternative CMS platform, is desirable.

About Clarion Events

Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

• 25 days' holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days - one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Employee Assistance Programme (EAP) - a 24/7, 365-day confidential helpline
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination - offered on site once a year for all employees