Senior Marketing Manager - Global Partnerships

Senior Marketing Manager, Global Partnerships

ITV Studios Marketing

Permanent

White City, London

Hiring range: £55,000 - £65,000

For more information please email TalkingCareers@itv.com

Your work matters to millions.

Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.

Your impact sends ripples.

ITV Studios is a global home for handpicked individuals with the freedom to deliver the unexpected every day. With incredible shows like The Voice, Love Island, Line Of Duty, Queer Eye and Snowpiercer, we have 60+ labels in 13 countries and 90,000+ hours in our catalogue. Our Marketing team is at the heart of ITV Studios, ensuring our brands and shows get primary consideration and competitive advantage.

The role

Our Global Partnerships business is a world-leader, and in this role you'll be at the heart of building global fame for our brand and our shows. Working across a range of titles and projects, this Senior Marketing Manager takes the lead on marketing our non-scripted catalogue - everything from natural history and documentaries to entertainment and factual series. We don't want drama to feel left out though, so you'll also drive compelling marketing campaigns and pitch materials that support our early drama sales conversations. And you'll be a data lover who can't help but get into the detail of our department metrics and own the performance of our marketing.

Key responsibilities

NON-SCRIPTED

• Work with the SVP to create and deliver the annual non-scripted marketing plan, aligned with priority titles and business plans across Global Partnerships (GP). Ensure this contains a mix of campaigns to support (1) the brand message of ITV Studios as the world's go to supplier of non-scripted series for both programme buyers and influencers, and 3rd party producers (2) launch and ongoing promotion of priority titles and back catalogue collections..
• Builds strong relationships and a consistently high level of communication with sales execs, creative, production and content heads to understand ongoing content slate, sales priorities and develop marketing campaigns that align with targets.
• Directs and manages the development and creation of marketing materials for the non-scripted business that include artwork, advertising, on-air and digital communications - writing solid creative briefs and managing agencies. Regularly communicate the plans and campaign elements to the Marketing team and other stakeholders as directed.
• Directs and manages plans for priority titles and back catalogue collections. Works with GP Strategy team and Global Content team to ensure title plans are included in go-to-market docs. Oversee tactical marketing & publicity opportunities and sign off on all materials, budgets & roll-out of campaigns. Sync plans within the ITV Group to optimise value from B2B and DTC. Ensure title metadata is input regularly into ContentHub.
• Working with the Social and CRM teams, leads the plan for that includes how we'll build awareness using these channels, scheduling, content development and delivery.
• Works closely with Sales execs to write and execute an annual plan around key initiatives, with tactical marketing & PR to raise the profile of ITVS in the trade space, as well as supporting with customised pitches and sales events.
• Produces quarterly strategic campaign plans that outline upcoming launches across trade and consumer paid media, and deploys tactical thinking to support sales targets and reaches key customers.
• Key responsibility for the non-scripted plan at markets and events including the annual flagship ITVS Formats Festival, MIPCOM, Content London that includes strategic planning, negotiation and execution.
• Budget management for all non-scripted budgets across the team, monitoring spend, re-forecasts and ensuring on track with business needs.
• Develops and owns the annual natural history marketing plan, working with the award-winning Plimsoll Productions and other internal/external teams to drive a strong, consistent message about ITVS as a global natural history Studio.

OTHER

• Partners with our SVP of Drama Co-Productions to drive campaigns and marketing materials that support early pitch conversations for new drama on the GP slate.
• Work with the CMO and SVP to develop and implement processes that deliver end-to-end title marketing plans across various touchpoints in the ITV Group.
• Work with the CMO and SVP to own marketing performance reviews, working with the team to define KPIs for projects and titles, driving marketing effectiveness and delivering quarterly reviews.
• Account management for key GP client and producer relationships, building effective relationships with partners. Manages assigned sales territories working closely with sales teams and customers to deliver industry-leading marketing support.
• Responsible for a live marketing calendar for assigned markets showing key marketing initiatives for programme sell-in as well as launch dates of priority titles across key territories. Circulate regularly to stakeholders.

Skills you'll need (minimum criteria)

• Excellent track record in marketing is essential with relevant experience in a media marketing environment, preferably working for a large, global Studio business
• Experience in smoothly working across teams is essential, ensuring they prioritise and deliver to business needs; must be a strong communicator, capable of building solid relationships with Sales and Content teams
• Good knowledge of the international tv and content distribution industry
• Strong experience in branding and creating brand identities, as well as franchise/brand management.
• Previous experience of working with international broadcasters on a global brand.
• Excellent experience in briefing & managing agencies, and managing design & video production projects through to final delivery.

Other things we're looking for (key criteria)

• Stakeholder management and excellent interpersonal skills, preferably with experience of working across multiple content providers (prod labels in our case) and across international markets.
• Strong written and verbal communication skills.
• Excellent project management, administrative & IT skills and strong organisational ability with attention to detail and flair.
• Strong team player with a can do attitude

ITV is for everyone.

ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage* (minimum criteria above).

We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.

Find out more about applying with a disability.

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.

ITV offers some great rewards and benefits including:

• Flexible working with a range of options
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

More about our benefits

Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We'd encourage you to apply as soon as possible if interested.

Closing date: Monday 8th July

If you are an ITV colleague currently at risk, please can you put an asterix by your name (first or last name) when applying. ]]>