Senior Marketing Manager, CRM Lifecycle

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About MUBI

MUBI was founded to build the biggest community of film lovers, anywhere.

We are a global streaming service, production company and film distributor dedicated to elevating great cinema. To make this possible, we create, curate, acquire and champion visionary films, bringing them to audiences all over the world. And we have a team of brilliant, ambitious and passionate individuals to help bring our mission to life. From London to New York, Istanbul to Paris, and Berlin to Mexico - we work together to realize MUBI's vision.

That's where you come in! Join our global team and help us make great cinema accessible to everyone, everywhere.

The Role

Reporting to our Global Senior Director of Growth Marketing, you'll be part of a small - yet impactful! - Growth team, working on both execution and strategy. You'll develop creative ideas and strategies for Retention CRM initiatives and automations, partnering with our Product, Engineering & Marketing teams across the world to drive subscriber lifetime value, while connecting them to great cinema.

You will focus on:

• Collaborate with the Growth team to build a strong CRM roadmap that maximises subscriber retention, and minimises CRM pressure and clashes.
• End-to-end implementation of global retention-focused CRM automations across multiple channels (email, push notifications, etc.). This involves everything from developing automation's strategy to briefing creative assets, data integration and owning testing.
• Analyse and evaluate CRM automations to determine impact, applying actionable insights to continuously improve retention, and overall effectiveness.
• Optimise CRM automations with continuous A/B testing and experimenting.
• Collaborate with our Product, Engineering, Data Science and wider Marketing teams on specific automation needs and retention projects, to promote and champion a more holistic approach to retention.
• Foster creative strategies and solutions to meet the evolving needs of businesses and customers.
• Increase visibility and accessibility of CRM automations structure across the wider team

What you will bring:

• 5+ years of working as a CRM professional in a similar marketing role
• Strong technical implementation confidence, with experience implementing cross-channel and multi-territory CRM campaigns
• A strong independent project manager with attention to detail
• Analytics-driven mindset, with the ability to synthesise and assess data, and clearly communicate results and recommendations
• A creative thinker with lots of ideas and ability to optimise data for our CRM channels
• Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment
• Extensive experience using Braze or a similar marketing platform i.e. in-depth knowledge of lifecycle automations, personalisation and data integration
• A confident and effective communicator with strong writing skills on different CRM channels
• Team player who enjoys working collaboratively with cross-functional counterparts
• Passion for cinema, especially independent and, international films

We want to make cinema accessible to everyone. We believe people from different backgrounds bring different ideas that foster innovation and engagement, allowing us to attract great people to develop the best experience for our users.

MUBI Group Companies are committed to being an Equal Opportunity Employer. That means it's our responsibility to ensure that all candidates are not discriminated against in our hiring processes and our employment decisions based on their race, color, religion, nationality or ethnic origin, age, gender identity or expression, sex, marital status, physical or mental disability, socioeconomic background, sexual orientation, family or parental status, or any other applicable characteristic.