Senior Marketing Manager

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Senior Marketing Manager
Based in Harpenden or London

Plowman Craven is a recognised leader in Geospatial Technologies, delivering innovative, high precision data solutions that support clients across the entire asset lifecycle. Trusted by major developers, property managers, contractors and engineering firms, we combine innovation with accuracy to shape the future of the built environment.

We are looking for a Senior Marketing Manager to strengthen commercial alignment, drive measurable pipeline growth, and enhance marketing impact across multiple regions. This is a high-visibility role, offering the opportunity to shape strategy, build structure, and elevate marketing performance within a growing, internationally focused business.

Role Purpose: You will play a pivotal role in aligning marketing with revenue growth.

• Develop and refine marketing strategy in partnership with the Business Development Director
• Translate commercial priorities into structured, measurable marketing plans
• Design and embed a robust Marketing Qualified Lead (MQL) framework
• Strengthen CRM integration and reporting to demonstrate marketing contribution to pipeline and revenue
• Lead high impact multi channel B2B campaigns across digital, events, PR and communications
• Enhance internal communications to ensure consistent, commercially aligned messaging

Key Responsibilities:

• Lead delivery of multi-channel B2B campaigns with clear ROI and performance metrics
• Design and implement lead scoring, qualification criteria and handover processes to Business Development
• Embed MQL tracking within CRM systems and establish clear reporting mechanisms
• Work closely with BD teams to improve lead quality, follow up discipline and conversion rates
• Oversee digital marketing activity including website optimisation, SEO, email and social media
• Develop commercially focused content aligned to priority sectors and services
• Use analytics and performance data to continuously improve campaign effectiveness
• Collaborate with senior leaders and external partners to maximise marketing impact

About You

• Marketing Manager or Senior Marketing Manager experience in a B2B environment
• Proven experience building or improving Marketing Qualified Lead processes
• Experience integrating marketing activity with CRM and sales teams
• Strong multi channel digital marketing and campaign management capability
• Experience within professional services, consultancy, built environment or technical sectors
• Experience managing direct reports, or ready to step into leadership

Skills & Attributes:

• Commercially aware and sales-aligned
• Data driven with strong analytical capability
• Confident engaging with senior stakeholders
• Strong content creation and writing skills
• Organised and capable of managing multiple priorities
• Proactive, persistent and growth mindset
• Collaborative approach across technical and commercial teams

Why Work With Us?

• International exposure across UK, Australia and North America
• A senior role with genuine ownership and visibility
• The opportunity to shape and mature a growing marketing function
• A collaborative environment where commercial discipline and technical excellence matter
• Ongoing professional development and leadership growth opportunities
• The opportunity to work in an employee-owned company, held in Trust for the benefit of its people

We are committed to fostering a diverse and inclusive workplace. If you require any reasonable adjustments during the recruitment process, please let us know.

If you have any questions about this role please email [email protected]