Senior Marketing Manager

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Senior Marketing Manager

Job Purpose:

As Senior Marketing Manager, you will lead the strategic planning and execution of integrated marketing initiatives that drive business growth and strengthen brand presence. This role combines strategic vision with hands-on delivery across all marketing channels, including social media, digital, events, and campaigns. You will ensure seamless alignment across channels to achieve core objectives, while driving growth and enhancing both B2B and B2C brand impact.

Key Responsibilities:

• Align marketing activities with strategic business goals and ensure efficient use of resources.
• Drive lead generation initiatives by developing and executing targeted marketing campaigns that attract and convert high-quality prospects across relevant channels.
• Develop and implement brand building campaigns and activities across B2B and B2C.
• Appraise and deliver creative solutions that support strategic objectives.
• Analyse campaign performance and report on results, using data to optimise future activities.
• Stay current with AI, automation, and the latest social media algorithms to enhance marketing effectiveness.
• Collaborate with internal stakeholders to ensure alignment and effective communication.
• Manage at least one direct report and provide leadership within the marketing team.
• Plan and deliver events (virtual and in-person) as part of the marketing mix.
• Foster a culture of continuous learning and innovation within the team.

All About Us

We are a leading Environmental Health Consultancy, focussed on making Every Day Safer. Established over 20 years ago and proud to be leading the way in Food Safety and Health and Safety management, we work with a wide range of businesses across Hospitality and Retail. Our clients range from single-site coffee shops and takeaways to supermarkets and pub groups. Some of our well-known clients include Tesco, ASDA, YO! Sushi, Radisson Hotels and KFC, and we're extremely proud of our 90% customer retention rate.

Continued training and development is key for all members of our team. A tailored training and induction plan is developed for each new starter to help them get up to speed on everything they need to know. For those who want to step out of their comfort zone and try something new, there will be many opportunities to get involved in various projects across departments, and we fully support regular CPD to help everyone reach their full potential.

Safe to Trade

In this role, you will have the unique opportunity to work with Safe to Trade, the UK's first voluntary food safety certification scheme designed specifically for the hospitality industry. Safe to Trade is setting the benchmark for food safety and hygiene, helping businesses demonstrate their commitment to protecting customers while gaining regulator trust.

As Senior Marketing Manager, you will play a pivotal role in shaping and growing this high-impact consumer brand. You will lead initiatives that build awareness and engagement across B2B and B2C audiences, showcasing the value and credibility of Safe to Trade in the market. Your work will directly influence how hospitality businesses communicate their safety standards, how consumers make confident choices, and how the industry as a whole embraces a new benchmark for quality and compliance.

This is more than marketing a brand-it's championing a movement that elevates food safety standards nationwide. You'll collaborate closely with internal stakeholders, leverage data-driven insights, and deliver integrated campaigns that accelerate growth for a brand at the forefront of the hospitality sector.

Requirements:

• Minimum 10 years' marketing experience, ideally with a multi-channel background.
• Proven ability to work in a dynamic, high-growth environments.
• Experience in both B2B and B2C marketing, with creativity and attention to detail.
• Commitment to continuous learning, especially around AI and marketing automation.
• Strong analytical skills and commercial focus.
• Collaborative, passionate, and results-oriented approach.
• Line management experience.
• Background in tech, professional services, retail or hospitality sectors preferred.

Equality, Diversity & Inclusion

We are proud to have a diverse workforce, and we are committed to ensuring equality and inclusion at all levels within the business. It is imperative that we have a mix of talents, skills and experience within our teams and actively encourage diversity in order to meet these requirements. We value the diversified opinions when we make key decisions, generate new ideas or come up with solutions to challenges. We know that this is the best way to support our clients, and we feel that our workplace should mirror the demographic make-up of the population and of our client base.

As Shield Safety company continues to grow and expand, we welcome applications from everyone interested in joining our team, including applicants within underrepresented groups. Our recruitment process is being continually refined and evolved to ensure that all applicants are screened fairly and without discrimination.

What We Offer

At Shield Safety, we have worked closely as a team of develop an enhanced benefits package that benefits everyone. All of our colleagues benefit from flexible working hours, birthdays off, remote working options and we also offer a generous holiday (with the option to buy up to 5 extra holiday days if you'd like them). We are a social bunch and regularly organise events and get-togethers to encourage friendships, meet new people and have fun together (both in-person and remotely). As well as all this, we also provide an enhanced pension scheme, enhanced maternity & paternity leave, health cash plan, and much more to support the health and overall wellbeing of our colleagues.

Some of our benefits include:

• 33 days' holiday (incl. Bank Holidays) which rises with service, plus the option to purchase 5 extra days per year
• Flexible working options including flexi-time and working from home
• Healthcare Plan (including dental, eyecare, physio, hospital stays, etc)
• 5% employer pension contribution
• Employee Assistance Programme & Wellbeing App
• Generous Maternity Leave and enhanced Paternity Leave
• Support with CPD and training to help you advance in your career
• Bespoke induction plan for all new starters to help you settle into your new role