Senior Marketing Manager

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Job Description

Job Summary:

As Senior Marketing Manager, you will be at the forefront of our brand activation efforts, responsible for developing and executing initiatives that enhance our brand presence and drive consumer engagement. This role is instrumental in developing our brand presence in conjunction with customers and partners across the world of sports and retail. Working across our wholesale, DTC and In-Venue channels, this role will support the sell out of Fanatics product and be responsible for our energy marketing and artist collaboration projects. This is an exciting opportunity that exists to put Fanatics at the centre of fan-culture across major sports around the world.

Key Responsibilities:

1. Wholesale Retail Marketing Activation

• Develop and execute wholesale retail marketing activation strategies to drive sales and brand presence across retail partners.
• Lead the creation of compelling sell-in materials that communicate our brand's value proposition and product benefits effectively to wholesale partners.
• Design and implement sell-out toolkits, including in-store displays, digital content, and promotional materials to support product sell-through and brand visibility at retail.

2. Energy & Artist Collaboration Program Management

• Oversee and activate our energy collaboration program, working closely with cross-functional teams to deliver unique, limited-edition products and experiences that resonate with fans.
• Collaborate with artists, designers, influencers, and external partners to bring innovative collaboration concepts to life, ensuring alignment with brand values and enhancing consumer interest.
• Analyse market trends and insights to identify potential collaboration opportunities and optimize program success.

3. Packaging, Seeding, and Surprise & Delight Programs

• Manage the development of packaging that reflects brand aesthetics and enhances consumer experience across various product lines.
• Drive seeding initiatives and 'surprise and delight' programs to create meaningful touchpoints with influencers, partners, and loyal consumers.
• Coordinate with marketing, creative, and operations teams to ensure timely delivery and execution of seeding and gifting campaigns.

Qualifications & Skills:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 5-7 years of experience in brand activation, retail marketing, or related roles within sports, fashion, or lifestyle brands.
• Demonstrated experience managing wholesale retail marketing, collaborations, and seeding programs.
• Strong project management skills with the ability to handle multiple priorities and meet deadlines.
• Excellent interpersonal and communication skills to work effectively across teams and build relationships with partners.
• Creative and strategic thinker with a strong understanding of brand-building principles.
• Passion for sports culture and a keen interest in current trends and consumer behaviors.
• International outlook is critical with additional languages helpful.

We are an equal opportunity employer and celebrate diversity and inclusivity at Fanatics. Our commitment to inclusion drives us forward every day; across all races, gender, gender identities, age, sexual orientation, religion & spiritual beliefs, neurodiversity, disability and all identities of our people both current and future. If you have any requirement(s) for reasonable accommodations to participate in the job application or interview process, and/or to perform essential job functions, please contact us.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).