(Senior) Marketing Manager

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About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities - enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroup

(Senior) Marketing Manager, Products & Solutions
Permanent, Full-Time
Location: London - Hybrid Working Model
Closing date: 15th June 2024

Purpose of the Role

The Product & Solutions Marketing team is dedicated to launching innovative products and driving growth through lead generation to support sales goals. Collaborating with colleagues across Strategy, Planning, Operations, Product and Sales, you'll play a pivotal role in delivering effective and efficient tactical marketing campaigns and plans to drive growth for existing solutions by using engaging content and customer insights.

You'll be responsible for developing and implementing dynamic marketing campaigns to promote our Products & Solutions, generating demand, and creating awareness in the market, both with the purchasers and the users of our products.

Responsibilities & Tasks

• Collect required input from Marketing Strategy, Product Team, Sales Teams, and other relevant business units.
• Craft an omni-channel marketing plan for B2B and Institutional markets, integrating online and offline channels, tailored to audience preferences, achieving overarching marketing objectives.
• Strategically allocate marketing budget to minimize cost per acquisition (CPA) and optimize spending across channels.
• Create content and oversee the execution of marketing plans, and the implementation of multi-tactic marketing campaigns for the assigned portfolio responsibilities to raise and increase product awareness, generate and nurture leads and retain customers.
• Develop a customer centric approach, identifying key market segments and creating customer profiles to best target clients.
• Develop comprehensive evaluation reports by analysing campaign performance data against benchmarks to optimize future campaigns' reach, engagement, and conversions.
• Continuously monitor competitor activities and industry trends to identify emerging opportunities and replicate successful strategies.
• Effectively manage cross-departmental stakeholders, fostering collaboration through transparent communication, frequent updates, and shared insights. Act as a liaison between marketing/product/sales and operations teams, ensuring timely delivery on project requirements with an eye to automate and/or drive efficiency.
• Thrive to be an expert on product features, advantages and benefits, customer base and user journey mapping.
• Lead on projects/initiatives outside of own area of responsibility, influencing others as needed to achieve desired outputs.

Key Relationships

• Reporting to Director Marketing Planning Product & Solutions, as well as internal & external stakeholders
• Strategy & Operations in Marketing, China team, Product & Sales teams
• External Agencies

Experience, Skills & Qualifications:

• Proven abilities in crafting and executing efficient marketing plans aligning strategy with appropriate tactics and channels.
• Commercial awareness and track record of helping commercial products to succeed.
• Strong reporting & analytical skills with a focus on performance metrics and ROI.
• Capacity to thrive in a matrix and cross-functional team environment, managing multiple stakeholders.
• Experience launching new products and developing new markets.
• Comfortable managing multiple assignments simultaneously, anticipating required activities/tasks, and working according to changing priorities and deadlines.
• Agility to adapt plans based on continuous performance monitoring and evolving market conditions.
• Excellent digital marketing and customer engagement skillset with experience in generating demand by creating and using engaging content.
• Strong communication and collaboration capabilities with a positive attitude towards and actively driving change.

All employees are expected to regularly attend the office in line with our global flexible work from home policy. Further information regarding this will be shared during the interview process.

#LI-AC1

Springer Nature is a Disability Confident Committed Employer and we encourage applications from candidates with disabilities. If you consider yourself to have a disability or learning difficulty and wish to submit your application in an alternative format or would like to discuss reasonable adjustments during the application and interview process, please get in touch either by phone on +44 (0)207 014 4020 or by email SpringerNatureUKCareers@springernature.com so we can make any necessary arrangements.

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

At Springer Nature we value the diversity of our teams. We recognize the many benefits of a diverse workforce with equitable opportunities for everyone. We strive for an inclusive workplace that empowers all our colleagues to thrive. Our search for the best talent fully encompasses and embraces these values and principles. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversit...

For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/