Senior Marketing Manager

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Company Outline

Job Role: Senior Marketing Manager

Location: Hybrid - London

Salary: Competitive (DoE)

Why do we want you?

We're looking for a results-driven B2B Marketing Manager to drive our healthcare specialist data and insights healthcare portfolio of products and consultancy.

You'll have experience in delivering cutting-edge strategic marketing campaigns and be outcome obsessed in everything you do - from tracking lead flow from campaign response through to pipeline generation, and collaborating with inside sales and sales management to improve conversion metrics and beat goals.

If you have a growth mindset and experience of working with complex products in a fast-paced environment and want to work in a market-leading business, we'd love to hear from you!

About us

Wilmington Healthcare, (Part of Wilmington Intelligence) is a market leading provider of healthcare data, education, news and information resources with outstanding analytics capabilities. We built on trust and knowledge, to provide our clients with market leading insight into local health economies, complemented by increased access to senior health stakeholders and the wider NHS enabling improved outcomes for patients. Our leading insight and news service, the Health Service Journal, provides the most influential people in health with vital intelligence, analysis and advice.

Job purpose, tasks and responsibilities

Here at Wilmington Healthcare, we transform the way suppliers work with the NHS - enabling them to understand their market, engage intelligently, in order to work effectively with the NHS customers to improve patient pathways and outcomes and deliver true value. Our insights and expertise are second to none.

Working as part of a collaborative and progressive marketing team, your main responsibilities will include, but won't be limited to:

• Developing and delivering effective strategic marketing campaigns for our complex data and consultancy offerings that drive leads, engagement, growth and revenue.
• Collaborating with business development managers, sales team leaders and consultants to ensure sales enablement via the effective provision of materials, campaigns and content, and personalised campaigns as required.
• Interrogating, maintaining and enhancing marketing data to identify and segment target groups and ensure best response and uptake of campaigns.
• Monitoring and updating all output channels and platforms so that offerings are understood by target customers drive leads. Working with Head of Marketing and Content Director as required.
• Maintaining a calendar of current and planned activity to support awareness across stakeholder groups.
• Writing compelling copy and delivering marketing material that engages current and target audiences.
• Building a repository of customer case studies and feedback.
• Driving and developing customer personas and journeys in collaboration with the product and engagement teams.
• Internal and external stakeholder management and mapping
• Delivering regular reporting metrics against KPIs and suggesting any change to approach
• Work with any external agencies to effectively deliver campaigns.
• Managing any direct reports.

Essential and desirable capabilities

We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...

We know it's not a skill, but the successful candidate must have permission to work in the role's location by the start of their employment.

You will also need the following:

Essential:

• Strong experience of strategic multi-channel campaign planning and delivery, including account-based marketing and multi-variant campaigns.
• Experiened in complex product/ service marketing with large revenue targets.
• Building lead pipeline / lead generation and nurturing.
• Effective use of content and media to engage.
• Outstanding stakeholder management and communication skills.
• Experienced in co-ordinating the production of sales collateral/ assets.
• Successful budget management skills to support the best ROI and engagement.
• Utilising external agencies such as PPC to maximise campaigns.
• Knowledge of marketing automation platforms, such as Marketo and Pardot.
• Advanced level of Microsoft capabilities i.e., Excel, Word, PowerPoint, and Outlook. SharePoint experience is an advantage.
• Social Media campaign management, such as Sprout or Hootsuite.
• Knowledge of CRM software, such as Salesforce, MS Dynamics, or similar.

Desirable:

• Marketing degree or equivalent qualification.
• Management experience.
• Experienced working with data and digital products
• Experience of working within and understanding of the UK healthcare sector
• Knowledge of Canva, Adobe photoshop or similar
• Knowledge of Google Analytics, Webtrends, Tableau or similar an advantage.
• Knowledge of PPC including Google Ads and Linked-in an advantage.

Wherever you are in your career and whatever your expertise....................

You are naturally creative and innovative and have the ability to empathise with others to understand their needs and motivations. You are a strong communicator both verbally and in writing and have an amazing attention to detail. You are planning focused and are comfortable managing multiple projects and deadlines.

Before you go....

Find what you're looking for

We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington plc. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards.

What we'll give you

When you join us, you'll be able to utilise hybrid working, and receive benefits that include a performance-related bonus, pension, life assurance, additional holiday purchase, healthcash plan, subsidised gym memberships, cycle to work scheme, discount vouchers and access to wellbeing resources.

Bring what makes you unique

We value diversity and embrace the unique experiences, knowledge, and perspectives that drive innovation and creativity throughout Wilmington plc. Our goal is to build a positive culture that showcases individuality and supports everyone, including those with disabilities. We shortlist all applicants who meet our essential role criteria, in addition we guarantee an interview for all disabled applicants who meet the essential role criteria. If you would like to be considered for this scheme, you require an alternative method of applying, or require any reasonable adjustments please contact us: opportunities@wilmingtonplc.com

Help us turn breaking news into healthcare intelligence across editorials and events, so that our clients can work more effectively with the NHS. Join Wilmington Healthcare to contribute to accelerating progress in the NHS and to make a difference to those in need of care. Additionally, you'll immerse yourself in a business built on trust and knowledge and make a tangible impact in our sector. Find what you're looking for at Wilmington Healthcare. Apply now.

The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

*Please note that this role may remain advertised until an offer of employment has been made.

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