Senior Marketing Executive - Mass Fundraising Acquisition

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Are you ready to lead transformative multi-channel marketing campaigns and make a real impact in the fight against heart and circulatory disease?

As our Senior Marketing Executive- Mass Fundraising Acquisition, you will help deliver sector-leading, inspirational, and valuable marketing campaigns that inspire new and potential supporters to support the charity.

You will engage and mobilise both individuals and communities to support British Heart Foundation's (BHF) strategy to fund lifesaving research through fundraising and engagement.

You will assist the team in implementing the strategy for Individual Giving, Lottery, Legacy, and Events, managing your own portfolio, and serving as the point of contact for stakeholders and partners.

Focused on driving income by recruiting thousands of new supporters, you work in a rotational matrix-managed team, gaining experience of multiple Mass Fundraising products.

Working with BHF's agencies on both large scale and always on campaigns, this role will be responsible for managing the delivery and monitoring the results of the campaigns with support from marketing managers.

This is an amazing opportunity to develop multi-channel marketing campaigns across a number of products.

This role requires some travel across the U.K. to attend stakeholder and partner meetings.

Working arrangements

This is a 14-month fixed-term contract covering a secondment.

This is a blended role where your work will be dual located between your home and our London office.

At the BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least two days each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.

About you

You have significant direct marketing experience, preferably within the charity sector, and are an excellent campaign manager. You also have knowledge of recurring revenue models and are an experienced project manager.

A strong negotiator who has experience managing multiple third-party agencies, has strong interpersonal and communication skills, and is an excellent copywriter.

You are motivated to exceed targets and have experience working in a fast-moving marketing team, which enables you to work at pace and manage a high workload.

As a highly numerate strategic thinker, you can set long-term and short-term objectives, manipulate and analyse data across a variety of media, and use your own initiative to identify opportunities and solve problems.

You'll also have experience with:

• Working with expenditure budgets of £1m+
• Insight, data analysis, and reporting
• Managing multiple external agency relationships
• Budget, income and expenditure reporting
• Using CRM systems
• Working with multiple stakeholders
• Paid media, particularly digital marketing

About us

Our people are at the heart of everything we do. By funding research across six decades, we've helped keep millions of hearts beating and millions of families together. We're investing in ground-breaking research that will get us closer than ever to a world free from the fear of heart and circulatory diseases.

We value and respect every individual's unique contribution, celebrate diversity, and make inclusion part of what we do every day.

Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change , along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.

Benefits

To find out more about the benefits available at the BHF please download our benefits document at the bottom of our advert page.

Interview process

First stage interviews will be held over Microsoft Teams.

How to apply

It's quick and easy to apply for a role at the BHF. Just click on the apply button below. All you'll need is an up-to-date CV and a supporting statement, outlining your interest in the role and how you meet the role's criteria.

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.

Should you need any adjustments to the recruitment process, at either application or interview, please contact us .