Senior Marketing Executive - Hybrid Role!

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We are looking for a highly organized Senior Marketing Executive who will be responsible for driving the Marketing Strategy for Gold Care Homes and assist our Marketing team with a wide variety of tasks. The individual will be responsible for assisting with strengthening our brand profile, developing content to optimize our marketing channels.

Specific Responsibilities

• As a Senior Marketing Executive, you will be working closely with the Senior Management Team (SMT) and will be responsible for:
• Supporting the Marketing team to drive online and offline brand awareness.
• Executing the set-out marketing plans including campaigns within the set deadlines.
• Engage and work closely with the homes to gather and produce newsworthy stories for our blogs to increase visitors to GCH's websites.
• To work cohesively with other departments, Home Managers, Regional Managers and Directors across the organisation on marketing activities that will increase occupancy rates within the homes.
• To implement marketing initiatives within budget and ensure that competitive rates are always negotiated with external suppliers.
• Create and maintain Google Business Accounts and other third party online channels for each of our Care Homes.
• Responsible for assisting with organizing events, award ceremonies and securing nominations for future awards.

Person Specifications

• A min of 1 year previous experience in marketing.
• Experience of developing and implementing successful marketing strategies and campaigns.
• Excellent interpersonal, oral and written communications skills
• Highly organised, analytical with attention to details
• Ability to work within set budgets and meet strict deadlines.

Desirable

• Knowledge of the Care Sector
• Worked in hospitality

Benefits

• Competitive Salary!
• Monthly employee recognition awards.
• Regular team outings.
• Company pension.
• Refer a friend incentive scheme.
• Free industry-recognized training and development offered and encouraged.
• Fast track training to become a future leader at Gold Care Homes.
• Excellent learning and development opportunities.

Equal Opportunities

Gold Care Homes is a company which consistently and positively celebrates differences that we have as people. This Home, in its policy and training, describes what we can expect of each other in our conduct. In your job, we expect you to make the fair treatment of colleagues and of those whom we serve a priority.