Senior Marketing Executive - FTC

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Company Description

Shawbrook provides finance to a wide range of customer segments that value the premium experience, flexibility and certainly we deliver. We are a purpose-led organisation, with a focus on delivering long-term sustainable value for all our stakeholders.

We have a diversified offering, with our innovative lending propositions tailored to meet specific customer needs in carefully selected markets across SME, Real Estate and Personal. Our products range from complex structured credit facilities for growth-focused businesses to mortgages for professional landlords and property investors, as well as simple loans for consumers delivered digitally. We fuel our lending through customer deposits, which we attract by delivering a premium experience, choice and consistently great value to smart savers.

The business model we have created is unique and difficult to replicate, with our 'best of both' approach combining deep human expertise with advanced digital, tech and data capabilities. This combination not only allows us to deliver excellent customer experiences, but to do so efficiently and at scale. We are proud of our innovative and agile culture, which drives consistently high employee engagement scores and makes Shawbrook an attractive destination for the best talent. If you're willing to roll up your sleeves, contribute new ideas and believe anything is possible, you're our kind of person.

Work with us because you:

• Want to be part of a bank built for the dynamics of the modern world
• Relish a challenge and enjoy a fast-paced, innovative and hardworking culture
• Enjoy finding new and better ways to solve complexity and make things happen
• Want to belong to a diverse culture that stands shoulder to shoulder with minority and underrepresented groups
• Care about society and the environment and want to be part of a business that cares too
• Want to continue to grow professionally and be the best version of yourself

Job Description

The Senior Marketing Executive, Commercial (SME Markets) is an important role in our Communications and Sponsorship team and is responsible for supporting the delivery of the SME Marketing Plan across a diverse range of business lending markets. You will help to shape and to deliver critical components of the marketing strategy, by responding to briefs from strategy and creating and delivering campaigns and collateral with the support of a range of internal and external resources, and manage day-to-day relationships with our internal clients to deliver highly impactful campaigns and communications.

Our approach to supporting Shawbrook's strategic goals is to: a) build awareness of the brand, b) demonstrate our credibility and expertise, and c) to create opportunities to engage with customers, prospects and partners.

Our marketing communications and campaign activity calendar, coupled with our content and collateral to support client and prospect engagement is critical in delivering this approach, with the ultimate aim to strengthen key introducer relationships, and deliver high value and quality leads to our sales colleagues from direct audiences that meet our target customer profile.

Reporting into the Marketing Manager - Commercial (SME Markets) the person filling this role will be responsible for the creation and delivery of elements of the SME Marketing Strategic Plan, both independently, and with the support of the wider SME Markets communications team.

Key Role Responsibilities

• Leveraging our external suppliers and internal tools and teams to create brilliant marketing communications that deliver upon the strategic objectives for the division
• Deliver a BAU tactical activity that raises awareness of the SME needs that we can support, including leading on the creation of regular deal spotlights, case studies, deal announcements and proposition enhancements across our SME Markets
• Bring a spirit of innovation and creativity to the design and delivery of our communications, always searching for better ways to bring the brand to life through incredible campaigns
• Care deeply about learning through measurement - assess the effectiveness and impact of the communications that we deliver to inform future activity
• Work with internal clients across the business to manage the deliver process of tactical activity plans to ensure a timely delivery and that the outputs meet with the objectives of the brief
• You will support the day to day administration of the SME Marketing budget, including being responsible for components of it
• You will also be familiar with working in a regulated sector and the importance of delivering within a highly professional environment. Taking our responsibilities to always treat customers brilliantly is also deeply ingrained in everything we do - including the communications that we deliver adhere to Financial Promotions standards.
• You will work closely with the Marketing Manager, Commercial (SME Markets) and Head of Marketing, Commercial (SME Markets) to build and maintain strong working relationships with the business units that we support, supporting the successful delivery of the business plan and maintaining strong and collaborative relationships.

Qualifications

• Strong experience working in a role with a significant focus on the communications in the Business Finance space in both direct and indirect channels
• Highly proficient in creating communications within a regulated environment and delivering to high standards of accuracy and transparency
• Proficient in collecting and analysing measurement and optimisation data and working with wider insight and data teams to measure effectiveness
• Experience in managing multiple activities and the need to effectively prioritise and manage resources, as well as managing a diverse range of stakeholder relationships
• Demonstrate a genuine interest in business finance, together with a willingness to continuously build upon knowledge and capabilities
• Experience of managing budget processes and using reporting tools
• Excellent attention to detail and brilliant, practical planning skills
• Track record of developing strong internal networks and of building and nurturing engaged communities
• Sound banking industry and business understanding
• Strong people focus
• Experience of successfully managing competing priorities and managing stakeholder expectations

Additional Information

Your Wellbeing - We take your health and well-being very seriously by providing a range of benefits to give you and your family peace of mind. These include:

• Market leading family friendly policies such as access to our Maternity, Adoption and Paternity policies from Day 1 of your employment
• Free access to Headspace, a mindfulness & meditation digital health app
• Free access to Peppy digital health app that offers personalised support through fertility treatment becoming a parent or menopause
• EAP (Employee Assistance Programme) - Offering you support on a wide range of subjects including financial concerns, mental wellbeing and more general queries around family, work, housing, and health
• Cycle to work scheme
• Discounts on gym membership
• Contributory pension scheme & death in service

Your Lifestyle - It's important you strike the right balance between your work and personal life. We provide benefits to support you when at work and when you're enjoying your leisure time.

• Minimum of 27 days holiday per year
• Option to buy or sell holiday days through our flexi-holiday scheme
• Discounts on gym membership nationwide
• Access to discounts on a range of high street and online brands
• Community support and charitable giving

Your Contribution - We're focused on rewarding those that go the extra mile in helping us achieve our goals.

• Participation in our annual discretionary bonus scheme designed to reward your contribution to our success
• Proudly Shawbrook recognition scheme focused on recognising our role models and thanking our colleagues for a job well done