Senior Marketing Executive - FTC (12 Months) - (JR101132)

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

At Clarion, our people are at the absolute heart of what we do. We're proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

Imago Techmedia is Clarion's leading enterprise technology event series focusing on disruptive technologies and digital transformation. The market forecast is set to grow to around 24% next year, so an ideal time to leap into a rapid growth sector that is a pivotal force driving organisational change and growth. As a business with an appetite to invest in cutting edge technologies and marketing services this is a chance to develop your career in a growing portfolio.

We are seeking a candidate who is a self-starter with excellent communication skills; who is curious; has a creative eye; and can offer experience in delivering high quality work within timescales and budgets. From the start, you will support with the execution of the marketing strategy incorporating automated segmented marketing campaigns, designed through extensive research and customer insight, using a brand-led approach that is befitting of the fast paced, cutting-edge industry that we serve. You'll be supporting two UK based shows - DTX + UCX London and Manchester Tech Week.

Check out one of our event websites and YouTube channel to get a feel for how we communicate the essence of our brand.

Key Responsibilities:

• Delivery of integrated multichannel campaigns for both online and offline channels - email, digital, social media, direct mail, advocacy, PR, advertising
• Supporting the team in the execution of the portfolio marketing strategy achieving maximum penetration through a brand-led approach.
• Managing and updating event websites from a marketing and content perspective, to ensure maximum engagement and enhanced UX for each product.
• Creating and repurposing design assets ensuring brand guidelines are adhered to
• Writing and proofing marketing collateral to include e-shots, direct mail and website copy in our brand tone of voice
• Producing clear and effective briefing documents for external suppliers and internal service departments.
• Effectively managing and coordinating external marketing suppliers including creative agencies, mailing houses, photographer/videographer, printers, PR
• Marketing administration including activity scheduling, proof reading, customer enquiries, monitoring competitor activity, KPI tracking and reporting etc
• Utilising technology to maximum effect including the use of Trello, Pardot, CDP (Customer Data Platform), Qualified, Gleanin, Canva, Hootsuite etc
• Ensuring up to date marketing trends are constantly and actively shared with the team to implement and further optimise campaigns.
• Optimisation of the bottom-up budget, providing recommendations to the team based on channel performance.

Requirements

Knowledge, Skills & Behaviours:

• Previous experience in a similar role within the events or exhibition industry is desirable.
• Strong, collaborative team player.
• Highly proactive, uses initiative and takes prompt action to accomplish objectives and goals.
• Strong sense of personal accountability.
• Good organisational and time management skills.
• Excellent communication and presentation skills.
• Creative eye with a strong attention to detail.
• Experience of using CRM/marketing automation tools would be advantageous.

About Clarion Events

Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

• 25 days' holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days - one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination - offered on site once a year for all employees