Senior Marketing Executive - Conferences

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Senior Marketing Executive - Conferences

Holborn, London, UK.

Argus is where smart people belong and where they can grow. We answer the challenge of illuminating markets and shaping new futures.

What we're looking for

Argus produces commercial conferences for the energy and commodities markets. We specialise in agriculture, chemicals, crude oil, energy transition, fertilizers, generation fuels, LPG, metals, oil products. Argus has dedicated conference teams in Houston, London, Moscow, Sao Paulo, Shanghai and Singapore, running a global portfolio of 40+ events.

As the Senior Marketing Executive - Conferences, you will have ownership of the marketing campaigns for 6-8 conferences per year. In conjunction with the Global Head of Marketing and other key stakeholders, you will be responsible for planning, developing, implementing, and executing digital and offline marketing tactics to generate leads and hit revenue targets.

You will have the opportunity to work on a portfolio with a strong brand presence, including several events which are established as leaders in their market as well as related launches in growth markets.

Experience in event marketing is desirable and you should have the ability to hit the ground running. You will need strong analytical skills, a natural inclination for collaboration and teamwork and the drive to push new ideas and deliver strong results.

You will be working with a highly supportive and motivated conference team and will have opportunities for travel. For the right individual, this will be a rewarding and fun position in a fast-growing company with a track record of developing and retaining talented people.

What will you be doing

• Implement and project-manage high calibre, coordinated marketing campaigns for multiple conferences
• Execute multi-channel and multi-lingual campaigns where required to drive delegate acquisition and support sponsorship sales acquisition
• Devise, implement and manage strategies to increase the conversion of prospects and return of attendees
• Oversee the design process for all digital, print and web assets for the marketing campaign
• Build and execute email campaigns
• Update the conference website and continuously optimise page layout and navigation
• Identify marketing partners, cultivate relationships and agree mutually beneficial contra deals
• Collaborate with internal stakeholders to develop and deploy innovative marketing assets to engage the target audience, such as eBooks, infographics, networking guides where required
• Produce mid and post campaign reports for each event using relevant analytics tools to track performance and make recommendations for improvements
• Monitor data quality, build and manage databases, ensuring to keep data up to date, targeted and relevant for every event campaign
• Manage and control the marketing budget for each campaign
• Balance multiple priorities, updating stakeholders on progress and expected delivery

Skills and Experience

• Prior events marketing experience is desirable
• Demonstrates effective collaboration with other brands/teams and embraces new ideas, systems, projects or processes
• Confident decision maker, with the ability to assess opportunities and risks and flag these to your line manager
• Experience using some of Marketo, Salesforce, LinkedIn, Twitter, CMS systems, Canva, basic Photoshop, HTML creation is desirable
• Working knowledge of Excel and Google Analytics
• Experience in the commercialisation of events including launch events
• Ability to work closely with sales and align marketing strategy to commercial objectives
• Willingness to develop knowledge both within the marketing discipline and the industries we serve
• Experience in digital marketing techniques and channels
• Establish a data-driven approach to strategic and tactical decision making
• A proven record of testing, measuring and evaluating marketing channels to optimise spend and demonstrate ROI
• Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to the event project team

What's in it for you

Our rapidly growing, award-winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success.

• Competitive salary and company bonus scheme
• Group pension scheme
• Group healthcare and life assurance scheme
• Flexible working environment
• 25 days holiday with annual increase up to 30 days
• Subsidised gym membership
• Season ticket travel loans
• Cycle to work scheme
• Extensive internal and external training

About Argus

Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets. Headquartered in London with over 1,400 staff, Argus is an independent media organisation with 30 offices in the world's principal commodity trading hubs.

Companies, trading firms and governments in 160 countries around the world trust Argus data to make decisions, analyse situations, manage risk, facilitate trading and for long-term planning. Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy. Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic.

Argus Media is committed to ensuring career and personal growth for all its staff and provides extensive training and career development opportunities, as well as participation in employee-led initiatives, including a women's network. Our core values are Excellence, Integrity, Partnership and Inclusivity.

For more details about the company and to apply please make sure you upload your CV via our website: www.argusmedia.com/en/careers/open-positions

By submitting your job application, you automatically acknowledge and consent to the collection, use and/or disclosure of your personal data to the Company. Argus is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status.