Marketing Operations Manager

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Job Purpose

This role is an exciting opportunity to lead a team of digital marketing experts to build, support, measure, optimise and scale marketing initiatives and drive growth.

You'll influence organisational marketing strategy, define best-practice in digital marketing, and enhance overall workflow to help our global marketing teams deliver campaigns effectively.

This role is UK based, and can be either remote or hybrid for the right candidate.

About Marketing

At RWS Group Marketing, we play a critical role in supporting the overall business strategy of RWS as a leading provider of technology-enabled language, content, and intellectual property services. Our team operates within a group marketing operating model that enables us to collaborate effectively with our global colleagues to deliver best practice marketing solutions that drive growth and brand awareness.

Our group marketing operating model is designed to ensure that we can leverage the best practices and expertise from across the company, while also tailoring our marketing efforts to the specific needs of our customers and target audiences. This includes working closely with our divisional marketing teams to ensure that we are delivering consistent messaging and branding across all of our markets, while also developing localized marketing strategies that resonate with our target customers.

In addition to our focus on best practice, we are also committed to building brand awareness, thought leadership content and equity through every interaction with our customers and stakeholders. As part of our commitment to best practice and brand awareness, we are constantly seeking out new and innovative ways to connect with our audience and deliver results. This includes developing and executing marketing that engages our customers and drives growth, as well as leveraging our own technologies and emerging trends to stay ahead of the curve and provide our customers with innovative and engaging experiences that they won't find anywhere else.

Ultimately, our role as a group marketing team is to support the overall business strategy of RWS by driving growth, building brand awareness, and delivering exceptional customer and digital experiences. We do this by leveraging our expertise in marketing best practice, our deep understanding of our customers and target audiences, and our commitment to innovation and growth. We are proud to be a critical part of the one RWS team, and we look forward to continuing to drive success and growth for the company in the years to come.

Job Overview

Key Responsibilities

• Lead a team of specialists to implement digital marketing activities on behalf of our internal marketing teams.
• Process Management; identify, design, and document scalable processes that enable marketing within the business be delivered effectively and efficiently.
• As a digital marketing subject matter expert, assist business marketers in maximising campaign success through your experience and data-driven insights.
• Goal Setting; design measurement plans and benchmarks for campaigns.
• Performance Measurement; implement continuous throughout our marketing lead lifecycle, pipeline, content, channels, and campaigns.
• Campaign Management; serve as the marketing project manager for strategic campaigns.
• Work with Martech team to design our marketing tech stack.
• Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and conversion rate.
• Lead Management; support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts.

Skills & Experience

• An experienced people leader, with a track record in managing digital marketing / operations teams.
• Strong analytical skills, able to draw insights and intelligence from marketing data.
• Experience with delivery of SEO, paid ads, email, digital events, web pages and web platform ownership.
• Ability to make recommendations regarding lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices.
• Understanding of common data-privacy requirements.
• Manage relationships with internal stakeholders, seeking ways to enhance these relationships and add business value.

Life at RWS

At RWS, we're here for one purpose: unlocking global understanding.

As a unique, world-leading provider of technology-enabled language, content, and intellectual property services, we remove the barriers to communication to make global connection possible. Our unrivalled experience and deep understanding of language have been developed over more than 60 years. As we look to shape the future, our ambition is to create a world where understanding is universal for everyone.

We work with over 80% of the world's top 100 brands, more than three-quarters of Fortune's 20 'Most Admired Companies' and almost all the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.

If you like the idea of working with smart people who are passionate about breaking down language barriers and giving back to their communities, then you'll love life at RWS. Our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong.

We want every employee to grow as an individual and excel in their career. In return, we expect all our people to live by the values that unite us: to partner with colleagues and clients, to adopt a pioneering spirit, to be positive in progressing the work we do, and always to deliver what we promise.

RWS Values

Get the 3Ps right - Partner, Pioneer, Progress - and we'll Deliver together as One RWS.

For further information, please visit: RWS

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics

Recruitment Agencies: RWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.