Senior Marketing Business Partner

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Every childhood is worth fighting for. This is our belief. It drives us. And it inspires our Communications team to find ever-more creative ways to promote our work and share how people can get involved in making a difference to children's lives. Join us as a Senior Marketing Business Partner, and create work that means the world.

The NSPCC's mission is to end cruelty to children in the UK. In order to carry out its charitable work and achieve its strategic objectives, the NSPCC must communicate efficiently and effectively with the maximum possible impact, relevance and emotional resonance to engage all key audiences including supporters, professionals, service users, volunteers and the public across a variety of offline and online channels (paid, owned and earned).

The primary purpose of the NSPCC's Marketing and Planning Department is to reach and engage our priority audiences, in our mission to prevent child abuse by delivering best in class marketing, encouraging them to do, give or learn.

Reporting to the Associate Head of Performance Marketing, the role will be to support the development, delivery and optimisation of the paid marketing strategy across a variety of campaigns including Brand, Volunteering and New Product Development, along with coordinating website content and organic social activity.

Job Purpose

The purpose of the role is to collaborate with stakeholding and partner teams to reach and engage our priority audiences, with best-in-class marketing which meets our strategic objectives.

Main duties and responsibilities

• Collaborate with stakeholder teams to deliver to strategic objectives, by planning, delivering and reporting on best in class marketing solutions.
• Help teams to navigate the Marketing and Planning, and Brand and Content departments and find the right expertise at each stage of the campaign.
• Leverage data and insight to feed into campaign planning, briefing and development.
• Project manage campaign work with internal and external stakeholders in delivering, optimising and reporting on campaigns in line with agreed key performance indicators, service level agreements (where applicable) and objectives.
• Lead on the delivery of engaging content (images, copy, video, etc.) for the NSPCC website and other NSPCC marketing assets for our key audiences that is consistent with brand and style guidelines and accessible for online readers.
• Represent the NSPCC at meetings with external partners and develop and maintain strong relationships.
• Be flexible in supporting and responding to changing priorities as the remit of Marketing and Planning department evolve

Person Specification

• The ability to translate marketing strategies and propositions into best-in-class marketing, engagement, acquisition and fundraising.
• Highly skilled in understanding marketing principles and practices, with a commitment to continuous learning and development.
• Able to plan, execute and track an omnichannel marketing strategy to secure and improve market position in a competitive, mature market.
• Strong project management and stakeholder management skills - ability to plan, monitor and implement projects and initiatives with multiple stakeholders, to agreed deadlines and meet organisational objectives. A clear understanding of project dependencies and how to prioritise tasks effectively.
• Strong creative judgement and ability to articulate and deliver feedback.
• Effective interpersonal skills to work well as part of a team, give support to and recognise expertise in others. Ability to influence others to accept alternatives, or change their views to find mutually acceptable solutions.
• Highly developed written and verbal communication skills to understand, interpret and present complex information in a clear, confident, and persuasive way for a range of audiences
• Proven ability of demonstrating initiative and creativity to come up with new ideas and achieve desired outcomes
• Ability to plan and manage own work, identifying conflicting demands and establishing clear priorities in order to meet agreed objectives.

Join us and you'll become part of a team that cares about the work they do and the people they work with. You'll discover opportunities to grow, along with challenges and a shared purpose that'll bring the best out in you. And you'll get to find your own way to make a difference that means more, and that impacts millions of young lives.