Senior Marketing Associate - Content

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Company Description

Informa Connect is a division of Informa PLC that focuses on delivering content-rich events, training, and digital content to businesses and professionals. They operate globally, with a network of brands in specialist markets across numerous countries. Their mission is to connect customers with information and people that help them grow professionally and make business connections.

Job Description

This role is based in our London office.

We're looking for an enthusiastic Senior Associate, Content Marketing to support our growing marketing team. In this role you will focus on creating engaging content to help grow our audience and support our content-led acquisition strategy, particularly by leveraging our event assets.

Key Responsibilities:

• Content Creation: Produce engaging short and long-form content including blog posts, social media content, and email copy

• Event Content Support: Help repurpose event assets (webinars, panels, speaker insights) into various content formats

• SEO Implementation: Apply SEO best practices to content creation to improve search visibility

• Campaign Support: Assist in planning and executing content campaigns across multiple channels

• Performance Monitoring: Track content performance metrics and provide insights for optimization

• Collaboration: Work with internal teams and stakeholders to gather information for content development

Qualifications

• 1-2 years' experience in a marketing or content role

• Good writing and editorial skills across different formats

• Basic understanding of SEO principles and content optimization

• Ability to manage multiple projects simultaneously

• Familiarity with CMS platforms and basic analytics tools

• Creative mindset with attention to detail
• Experience with content creation for events
• Basic knowledge of marketing automation platforms

• Understanding of audience targeting concepts

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.