Senior Marketing and Communications Executive

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About Zumo

Zumo is the FCA registered, blockchain-powered digital asset partner for individuals and institutions.

We're a B2B crypto-as-a-service platform, helps banks and financial institutions to roll out compliant and ESG-aligned crypto products.

Guided by the principles of sustainability, security and customer empowerment, Zumo provides simple and secure technologies to unlock the benefits of crypto and web3.

Purpose of the role

We are on the lookout for a talented and experienced Senior Marketing and Communications Executive to join our small and dynamic sales and marketing team. We're small, but we aim high and in this role, you'll be focusing on crafting high-quality, captivating content that effectively engages with professional across financial institutions and crypto companies. As a senior figure in the team, you will take the lead in developing, managing, and executing content across various channels and formats, enhancing audience interaction and generating valuable leads. We believe in the power of collaboration, so everyone's contributions, ideas, and independence are highly valued in our team.

Reporting directly to the Sales and Marketing, work closely with Sales and Compliance, you will be at the forefront of implementing our comprehensive content and communication strategy. Below are some of the key duties and responsibilities:

Content creation & management

• collaborate with subject matter experts and the research and policy lead to create high-quality, engaging content across various formats, including web copy, blogs, reports, videos, social media posts, and email campaigns
• maintain and update the content calendar, ensuring content is timely, relevant, and strategically aligned
• distribute content across channels, including the website, YouTube, LinkedIn, email, and through partners like law firms and membership organisations

Creative briefing & video production

• develop high-quality, strategic video briefs for agencies, ensuring alignment with the Zumo brand vision and business goals
• manage the production process from concept through to completion, working closely with agency partners to ensure video content meets high standards for quality and engagement

Website design & aesthetic

• oversee the design and aesthetic of the website, collaborating with designers and agency partners to ensure a visually compelling and cohesive brand-aligned online presence
• uphold brand consistency across the website, structuring content to enhance user experience and accessibility

Presentation & storytelling

• craft compelling presentations that leverage storytelling skills to communicate key messages and insights effectively
• ensure all presentations adhere to brand guidelines, maintaining a consistent and impactful message for both internal and external stakeholders

Event and PR support

• manage and maintain the events calendar, coordinating with relevant teams to ensure awareness of upcoming events
• collaborate with the PR team to submit high-quality speaking applications that align with our strategic initiatives
• support spokespeople with the resources, materials, and insights they need for successful speaking engagements

Email campaigns

• develop and execute strategic email campaigns focused on lead generation and audience engagement, ensuring impactful and targeted messaging

Reporting & performance tracking

• measure and report on content performance across all channels, leveraging data to guide strategy and improve engagement
• provide insights and recommendations based on performance data, optimising content effectiveness to reach quality leads

Requirements
Key Competencies/ Experience/ Attributes/ Motivators

Must have:

• Excellent written and verbal communication skills with an eye for design; a natural storyteller who shines at creating presentations, and acts as a brand ambassador to maintain consistency in tone, voice, and design across all materials.
• Demonstrable experience in managing content calendars and successfully leading and executing content strategies.
• Strong proficiency with digital marketing platforms and content distribution channels, such as website CMS, YouTube, LinkedIn, and email marketing tools.
• Be a self-starter who is comfortable working autonomously and who thrives in a team-oriented atmosphere.
• You can demonstrate a strong understanding for working in a regulated industry and adhering to compliance guidelines.
• You are familiar or have an interest in the crypto, blockchain space.

Optional

• Previous experience in a high-growth start-up environment.
• Familiarity or strong interest in environmental sustainability

Benefits

Zumo's internal mission is to create an environment where you can create the best work of your career. In order to do that, we offer:

• At Zumo, we believe in the strength that difference brings to our business, our culture, and our community. We value the opinions and experiences of all our colleagues and are proud to be an equal opportunity employer.
• Fully remote position with opportunities for regular in person team gatherings to develop interpersonal relationships, share knowledge and foster a sense of connection among the team.
• Pension - We give you flexibility to opt in to our voluntary company pension scheme.
• Strength-based management approach and a culture of developing staff from within.
• Generous holiday allowance of 40 days per year, including bank holidays.

At Zumo, we believe in the strength that difference brings to our business, our culture, and our community. We value the opinions and experiences of all our colleagues and are proud to be an equal opportunity employer.
Our values

Inclusion inspires

• Zumo is accessible to everyone, everywhere
• We believe that the benefits of crypto and blockchain are for everyone
• Our decision-making is founded on the balance between people, profit and planet

Transparency wins

• The technology that we build has usability and security at its core
• We seek to make the complex simple
• We don't use jargon

Unshakable commitment

• We bring our A game to work every day
• We believe that great productivity comes from a tranquil environment
• We give feedback in a respectful way

Love the adventure

• We don't take the easy path unless it's the right one
• We're constantly exploring to find the best way
• We accept failure as part of the road to success

Towards a sustainable world:

When it comes to crypto, we don't believe progress should come at the cost of the environment. As the sector develops and matures at unparalleled pace, we have the perfect opportunity to ensure we develop products and behaviours that will help the future of the planet. And we believe we can play our part in demystifying the information surrounding digital assets and their impact on the climate, helping everyone to understand, assess and contribute to the decarbonisation of the industry. Find out more about our net zero strategy, partnerships, environmental pledge and work to decarbonise the sector on our webpage here.