Senior Marketing

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12th August, 2024

Senior Marketing Manager

Location: Remote (Based in the UK or US)
Salary: £70,000 - £80,000
Type: Full-time, Permanent

About the Client:
Our client is a prominent supply chain vendor recognized for delivering innovative solutions that streamline and optimize the supply chain processes for businesses worldwide. With a strong commitment to technological advancement and exceptional customer service, our client partners with industry leaders to enhance operational efficiency and drive growth.

Position Summary:
We are seeking an experienced and strategic Senior Marketing Manager to join our client's dynamic team. This is a unique opportunity to lead the marketing initiatives for a well-respected supply chain vendor. The ideal candidate will possess a deep understanding of the supply chain industry, with the ability to develop and execute impactful marketing strategies that elevate brand presence and drive business results.

Key Responsibilities:

• Strategic Marketing Planning:
  • Develop and implement effective marketing strategies that align with business objectives and enhance brand visibility in the supply chain market.
  • Conduct market research and analysis to identify trends, opportunities, and competitive positioning.
• Campaign Management:
  • Lead the planning and execution of integrated marketing campaigns across various channels, including digital, print, and events.
  • Collaborate with cross-functional teams to ensure consistent messaging and branding throughout all marketing efforts.
• Content Development:
  • Oversee the creation of engaging marketing materials, including brochures, whitepapers, case studies, and online content.
  • Work closely with content and design teams to produce compelling materials that drive customer engagement and lead generation.
• Digital Marketing:
  • Manage digital marketing initiatives, including SEO, SEM, social media, email marketing, and website optimization.
  • Analyze digital metrics to assess campaign performance and make data-driven decisions to improve outcomes.
• Relationship Management:
  • Build and maintain strong relationships with key stakeholders, including clients, industry partners, and internal teams.
  • Act as a liaison between marketing and other departments to ensure a cohesive and collaborative approach to market challenges.
• Budget Management:
  • Develop and manage the marketing budget, ensuring effective resource allocation to achieve strategic objectives.
  • Monitor expenditures and adjust strategies as needed to maximize ROI.
• Leadership and Development:
  • Mentor and lead a team of marketing professionals, fostering a culture of innovation and continuous improvement.
  • Provide guidance and support for team members' professional growth and development.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• 7+ years of experience in marketing, with at least 3 years in a managerial role within the supply chain, logistics, or related industry.
• Demonstrated success in developing and executing strategic marketing initiatives.
• Strong understanding of digital marketing tools and channels.
• Excellent leadership, communication, and interpersonal skills.
• Strategic thinker with a customer-focused mindset and the ability to innovate.
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Ability to work effectively in a remote, fast-paced environment.

Benefits:

• Competitive salary between £70,000 - £80,000, commensurate with experience.
• Flexible remote working arrangements.
• Opportunities for professional development and career growth.
• Comprehensive benefits package, including health, dental, and vision insurance (US-based roles).
• Generous vacation and paid time off.

Equal Opportunity Employer:
Our client is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability status, or any other characteristic protected by law.