Senior Manager - UX Research

Job Description:

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Introduction

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep "winning" whilst ensuring customer growth and experience is at the very forefront for their businesses.

We are part of one of the world's largest digital-first, end to end media agencies, and offer CRO & UX to some of the world's top companies. We are growing our CRO department, and our insights practice is our fastest growing specialism within our practice and integral to what we do.

Our clients include Dr Martens, Gucci, Canon, LloydsPharmacy, Barratt Homes, ASDA, Scenic, Next, Hertz and more.

Purpose of the Role

We're hiring an UX Research Senior Manager to join our close-knit Optimisation & UX team. You'll work closely with senior leads within our fastest growing Insights specialism within the department, leading a team of researchers and collaborating with data analysts, creating customer focused strategies to improve our client's website experiences. We offer the position on a hybrid working basis, between home and one of our six regional offices in the UK.

Job description

You will lead our team of UX Researchers that work as part of the Insights function (combined with Data Insights), forming our Optimisation & UX department, to offer end-to-end website optimisation across clients. Whilst you will be the senior escalation point for your team and products, you will have the support of the senior leadership team and other Directors, meaning you will have the freedom to make your mark on our department, but in a supportive environment.

As UX Research Senior Manager, your focus will be to:

• Continue to develop our strategy to integrate our data and research methodologies to deliver rich, user-led insights, collaborating with the Data Insights Senior Manager and Insights Director.

• Oversee delivery of our research programmes and projects delivered by the specialist team members, ensuring strong practices and methodologies, high quality and insightful presentations and documents which are suitable for a range of client stakeholder seniorities (C-suite to day-to-day leads), and continually driving cutting edge research methods to solve key client problem statements and objectives.

• Lead research programmes and projects for selective top tier and important clients for our team, including planning activity and leading a wider team of UX Executives and Assistants to achieve our clients' objectives.

• Plan, design and conduct research projects using a range of quantitative and qualitative methods to gain a true understanding our clients' products and customers. This could include 1:1 moderated and unmoderated research, polls and surveys, heuristic evaluations, usability testing, eye tracking and card-sorting, amongst other.

• Providing guidance, training and personal development planning to junior members of the team, ensuring that their works meets the required quality standards and their ongoing career development.

• Lead to develop our research capabilities and improve our ways of working. This could be through onboarding new tools, providing training or developing new approaches.

• Support the growth of our Insights department alongside your counterpart in Data Insights and the Insight Director. Generate client revenue by working across current clients, bringing in new business and finding opportunities to work collaboratively with other channels across our Digital community and the wider dentsu network.

• Work with our with Product and Growth teams to continually research new and emerging methodologies and technologies, always considering how we can develop our skills and/or partnerships to push our technical capabilities further ahead.

• Represent the Research team and showcase our capabilities across dentsu and within the wider industry, establishing and growing our reputation as market leaders in the channel.

• Lead the Research team in being ever-present within the research/UX industry and community outside dentsu, bringing the latest trends, practices and innovations back tin our teams and considering how we adopt within our services and products.

• Senior escalation point for Research and wider Insights team when required by clients or wider dentsu teams.

It is also important that this role helps drive several people centred activities, including:

• Identifying and embedding a set of unifying behaviours built towards performance and 'Best in Class' as part of our DNA.

• Establishing and championing the Optimisation & UX team as a 'Force for Good' via initiatives around equality, diversity, inclusion, work-life balance, mental health, and CSR.

• Establishing, championing, and ensuring the longevity of an ongoing programme of marketing, events, initiatives, and social activities to help establish and define a rich agency/team culture.

Candidate Profile

The successful candidate will need to make sure their team and product are providing value to clients and driving income growth year on year:

• Ability to lead manage and develop specialist researcher. Collaborative in your nature, working closely with leaders within the Insights department, wider Strategy, Design and Development leaders that make up our Optimisation & UX specialism, as well as the wider Digital Experience community that we form part of.

• Passionate about customer behaviour, optimising online experiences and an interest in wider digital marketing activity.

• Experience with research methodologies such as polls/surveys, remote research, moderated research, guerrilla research, customer interviews, desk research etc.

• Ability to analyse research and turn findings into insights and trends, combining with data insights to form rich, deep understanding of user and audience behaviours.

• Experience of digital marketing, especially UX or CRO

• Desire to continually learn and develop, either through guidance from the leadership team, or making the most of the many training opportunities available at dentsu.

• Excellent communication skills, being able to communicate with senior stakeholders across clients, Optimisation & UX teams and wider UK Media teams.

Nice to have:

We prioritise people that have the right attitude and a hunger to learn and develop, however experience in any of the below disciplines might improve your chances of recruitment:

• Awareness of UX design principles and ability to create designs using Adobe XD, Figma or alternate tool.

• Knowledge of website management, either ecommerce trading, content creation or lead generation.

• Experience of using web analytics tools such as Google Analytics and Adobe Analytics

• Capability to analyse data and uncover insights and trends.

• Awareness of CRO, UX, Content, website development, SEO, Paid Search and other forms of digital marketing.

• Ability to analyse data and uncover insights and trends, and the capability to coach others how to do this.

• History of building relationships with external partners, such as tool providers, service providers or other agencies.

What we offer

This is a permanent role. The team is based from any of our UK offices in either Manchester, Leeds, Stafford or London on a hybrid working basis.

As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs which includes:

• Ongoing Training
• Unparalleled professional development
• Company-provided Medical Healthcare
• Generous Pension provisions
• Health and Wellness benefits
• Life Assurance
• Working in diverse teams where you can make a real impact.
• Exciting and rewarding environment.
• Varied work across industries

Great additional benefits

• 25 holidays per year, plus bank holidays, additional Christmas leave and your birthday off. We also offer 2 paid volunteer charity days and 3 well-being each year

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

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Location:
London

Brand:
Dentsu Media

Time Type:
Full time

Contract Type:
Permanent]]>