Senior Manager, Premium Brands - EMEA

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Job Description

POSITION SUMMARY

The Senior Manager is responsible for the Premium Brand management and Brand marketing strategy and support for the Europe, Middle East & Africa region. This position partners with the respective global brand teams, Operations and F&B to ensure on-brand execution on property level with a focus on guest experiences. The role will support the Director, Premium Brands in managing the brand fund expenditure in EMEA in partnership with the respective global brand teams to localize the expression of the brands through effective guest experience programs, media planning, creative development for communications and advertising. This role will be the brand champion for Premium Brands and a brand resource within the continent. This position needs to collaborate closely with operations and food & beverage, Franchise Organization, Learning + Development, Area Operations and Regional Directors of Marketing,

Digital & Loyalty, Partnerships, Openings team and the PR & Communications teams to develop effective continent and country level guest experience and marketing programs that drive brand awareness, preference, market share and topline performance for the Premium brands in EMEA. This role acts as a supportive brand advocate in the continent for the Premium brands.

SCOPE

Responsible for brand management and brand marketing of the following brands as determined by the Senior

Director and Director, including but not limited to:

• Marriott Hotels
• Sheraton Hotels & Resorts
• Delta Hotels by Marriott
• Marriott Executive Apartments
• Supporting All-Inclusive
• Support introduction of new Premium brands in Continent + pipeline efforts

EXPECTED CONTRIBUTIONS

BRAND MANAGEMENT

Brand Strategy

• Brand positioning & value proposition
• Brand transformations & launches
• Consumer insights, trends
• Competitor data and research
• Manage brand budget

Brand Marketing

• Brand awareness / sentiment
• Brand partnerships
• Brand activation / experiential
• Content / asset creation
• Brand demand generation
• Brand visual identify / collateral
• Brand approved photography
• Branded toolkits

Brand Culture

• Owner and executor of all Brand immersions
• Brand & segment education
• Talent & culture programmes
• Associate activation
• Own execution of Brand Days / Weeks (including review of implementation guides)
• Manage and respond to hotel support and questions
• Lead and execute quarterly Brand webinars

Portfolio Growth

• Brand filter, resource & hotel naming
• Owner support / brand presentations
• Attend owner conferences / events

Hotel Openings

• Pre-opening brand support
• Brand/ hotel market positioning
• Renovation re-launch support
• Conversion support
• Owner and executor of Brand immersions / onboarding
• Manage and attend opening events
• Manage naming conventions and logo creation process

Branded Guest Experience

• Branded guest journey proof points
• Service & culture initiatives
• Brand differentiators
• Brand standards
• Brand initiatives & POCs
• F&B + operations collaboration

Other

• Performs other related tasks as assigned by management
• Complies with Marriott Regional Office policies and procedures
• Travel up to 30% across Europe, Middle East and Africa and potentially to HQ (Bethesda, Maryland)

CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED

• Lodging industry experience is strongly preferred.
• Prior brand management/marketing experience required.
• Three to five years prior experience developing integrated brand marketing campaigns across channels
• (digital, social, buzz, PR, sales) is required.
• Experience partnering with global brand management and marketing teams is strongly preferred.
• Experience managing and marketing brands is strongly preferred.
• Strong presentation and communication skills.
• Ability to handle the complexities of working with owners and key stakeholders.
• Strong team player and ability to foster relationships and collaborate across disciplines.

SKILLS AND COMPETENCIES

Education

• University degree preferred or qualifications in related field preferred but not essential.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

About the Team

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.