Senior Lead Conversion & Optimisation Marketing Manager

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Introduction

Who we are

We are an organisation that exists to drive progress. That's the "red thread" that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them

Our story began in 1843, when a Scottish hat manufacturer founded The Economist newspaper to further the cause of free trade. Since then, we have evolved into a staunchly independent global media and information-services company that provides intelligent thinking for an international audience. We deliver our analysis and insights in many formats to subscribers and clients in 170 countries with four businesses, each of which upholds our global reputation for excellence and integrity

The Economist

With rigorous reporting, in-depth analysis and global perspective, we explain today's most

important events and seek to discern the trends that will shape tomorrow. At the core of everything we do is our independence, underpinned by our editorial culture and governance structure.
Role Overview
As the Senior Lead Conversion & Optimisation Marketing Manager you will report to the VP Lead Management and Conversion. You will drive lead performance, optimise marketing opportunities, and guide the team to execute key initiatives. Your leadership will ensure the alignment of lead conversion (marketing) campaigns with broader business goals while meeting performance targets.

Accountabilities

Key Responsibilities

Strategy & PlanningYou will work closely with the VP to develop and implement marketing strategies across multiple platforms to nurture and convert leads into subscribers, including website, email, SMS, and app channels. You will ensure all campaigns are aligned with the company's ambitious growth goals, driving customer acquisition. You will also provide guidance on segmentation and creative development to maximise engagement.

Campaign Management & OptimizationYou will lead A/B testing initiatives to optimise user journeys and improve conversion rates. Working with internal teams, you will ensure all marketing materials meet brand guidelines and performance expectations. By analysing data regularly, you will make informed decisions to enhance campaign effectiveness.

Collaboration & Cross-functional LeadershipYou will liaise with key teams such as editorial, product, engineering, and legal to ensure smooth execution of marketing initiatives. Your leadership in managing both internal and external stakeholders will ensure campaigns are delivered on time, within budget, and to the highest standards.

Performance Tracking & ReportingMonitoring and analysing key performance indicators (KPIs) such as site visitors, registrations, and conversions will be a critical part of your role. You will present detailed reports to the VP and propose necessary adjustments to ensure campaigns meet their objectives.

Experience, skills and professional attributes

Qualifications, Skills & Attributes

• Experience in performance-driven marketing, preferably within subscription-based (not limited to publishing) or multi-country environments.
• Strong proficiency in CRM tools such as Salesforce, SFMC, Zephr, or Piano, with a thorough understanding of GDPR and CCPA compliance.
• Experience leading teams and managing end-to-end projects in fast-paced environments and always striving for excellence.
• Highly analytical, with the ability to use data-driven insights to optimise marketing strategies.
• Strong leadership and team management skills, with a track record of mentoring and developing talent.
• Exceptional communication and collaboration skills, capable of working cross-functionally to deliver results.
• Self-starter with a results-driven mindset and a positive, can-do attitude.