Senior Lead: Campaigns - LGR

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Job Description

Senior Lead - Campaigns (Local Government Reorganisation)

Salary: £40,777 - £44,075 (GLPC-H)
Communications & Marketing | Strategy and Commissioning

2 Years FTC (24 Months)

Councils across England are embarking on a landmark Local Government Reorganisation (LGR) that will reshape how services are delivered for millions of residents. Nottingham and Nottinghamshire are now preparing for one of the most significant changes in their history and we're looking for an exceptional communications and marketing professional to help lead the way.

The Opportunity

This is a defining moment for local government. Nottingham City Council, working alongside district, borough and county councils, is helping to design a more responsive, sustainable and effective future for the region. Our shared ambition is built on collaboration, collective leadership and a commitment to services that deliver real benefits for communities.

As the Senior Lead - Campaigns, you will play a pivotal role in shaping how this transformation is communicated to our staff, partners and residents. You will lead internal and external communications for the LGR programme, translating complexity into clarity, building trust, and ensuring our audiences feel informed, engaged and confident about the future.

We're looking for someone who brings both strategic clarity and hands-on delivery, a communicator who understands the power of compelling storytelling in times of change.

If you are creative, confident, politically astute, and passionate about delivering meaningful, high-impact communications during major transformation, we want to hear from you.

What You'll Do:

• LGR Campaign Leadership
  • Lead the strategic development and delivery of communication and marketing activity related to LGR
  • Ensure messaging is aligned across all councils and partner organisations
  • Provide expert, politically aware communications advice to senior leaders
• Campaign Planning & Delivery
  • Develop and deliver insight-driven campaign action plans across multiple priority areas
  • Produce compelling, multi-channel content (digital, offline, social, video, audio)
  • Shape customer journeys for behaviour-change and service-take-up campaigns
• Partnership, Influence & Collaboration
  • Work closely with internal teams, regional partners, and agencies
  • Represent the council at external meetings and support joint regional communication efforts
  • Coordinate campaign activity through editorial planning and forward-planning mechanisms
• Digital, Media & Channel Management
  • Deliver effective SEO, PPC, paid social and digital PR activity
  • Lead a mix of organic and paid digital advertising to reach diverse audiences
  • Write and issue press releases via the Media Team and support live/on-site reporting
• Insight, Evaluation & Continuous Improvement
  • Use data, insight and customer research to shape campaign approaches
  • Monitor campaign performance, evaluate impact and report ROI to stakeholders
  • Ensure all activity is accessible, inclusive and reflective of Nottingham's diverse communities
• Quality, Compliance & Professional Standards
  • Uphold the council's brand, tone of voice and statutory responsibilities
  • Ensure compliance with the Code of Recommended Practice on Local Government Publicity
  • Manage budgets effectively and secure value for money in all campaign activity

About You:

You will be a confident, experienced communications professional who can demonstrate:

• Proven experience leading campaigns and delivering measurable impact
• Excellent copywriting, storytelling and content creation skills
• Strong digital marketing knowledge (social, SEO, PPC, PR, influencer activity, eCRM)
• Ability to work in complex political environments with diplomacy and judgement
• Experience using insight and analytics to shape campaigns and evaluate outcomes
• Ability to manage projects, partners and agencies in a fast-moving environment
• Strong stakeholder engagement skills with the confidence to advise senior leaders
• Commitment to Equality, Diversity & Inclusion and creating accessible communication

Relevant qualifications (CIM, NCTJ, Marketing/Comms Degree or equivalent experience) are welcome.

Why Join Us?

This is a rare chance to help shape a major transformation for Nottingham and the wider region. You'll:

• Work on one of the most significant public-sector change programmes in the country
• Lead impactful campaigns that inform, inspire and support communities
• Be part of a supportive, creative, high-performing Communications & Marketing team
• Gain exceptional experience in strategic change communications
• Contribute to a legacy that will influence the region for generations

You can find the job description for this post here.

We Are Committed to Inclusion

We welcome applications from all backgrounds, identities and lived experiences. Equality, Diversity & Inclusion sit at the heart of our communications, our services, and our organisation.

At Nottingham City Council we believe that work is what you do, not where you do it. We offer different working arrangements, depending on the role, including hybrid working. Further information on Worker Types and what these mean in terms of how and where you work can be found on the additional information for applicants page.

For informal enquiries please contact Jamie O'Malley, Comms Manager at jamie.omalley@nottinghamcity.gov.uk

Closing Date: Sunday 5th April 2026

Please note there may be occasions where we close the advert before the closing date and we encourage you to apply as soon as possible.

Interviews will be held: w/c 27 April 2026

If you have any technical issues when completing your application, please contact our Employee Service Centre: https://emss.org.uk/support

By applying to this job, you agree to our Terms & Conditions.

About Us

Thank you for your interest in working for Nottingham City Council. As one of the largest employers in Nottingham we offer a wide range of roles across a range of services. In return for your skill, drive and commitment to serving the people of Nottingham, we can help you to develop an exciting and rewarding career, with access to the following benefits.

In addition to working within a great team and a competitive salary you will have access to:

• 26 days annual leave (rising to 33 days after 5 years' service) + bank holidays with the ability to buy additional leave annually
• Access to a generous, defined benefit pension scheme offering 17.9%
• Smart Working - to support your work life balance
• Health and wellbeing benefits including access to our Employee Assistance Programme
• Discounted membership at selected local sports and fitness centres, cinema, shopping and much more!

Nottingham City Council is committed to recruiting a talented workforce that reflects the communities we serve. We are a fair and inclusive employer and welcome applications from people from all backgrounds and with different abilities. We recruit for diversity and value difference.

We particularly want to hear from you if you are from Minority Ethnic communities, identify within the Lesbian, Gay, Bisexual, Transgender and Queer+ community (LGBTQ+) and if you are Disabled - these groups of people are underrepresented in our workforce, and we'd like to reflect our local population more through our recruitment processes.

We are supportive of flexible working arrangements wherever possible and we would encourage you to discuss this with us during the selection process, should this be something you are interested in.