Senior International Marketing Manager, Dr. Barbara Sturm
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The Opportunity
Working hand in hand with new and emerging Markets, the Senior International Marketing Manager is a critical partner between the commercial needs of our growing international market teams, and our global Brand Marketing and Creative strategies & plans. This role supports the definition and implementation of the Brand Go-To-Market strategy towards our global goals and reports into the Global Business Development Director.
What you'll get to do
Consumer Environment:
Build effective working relationships with the rest of the Global Brand team and Market teams for Dr Barbara Sturm to be able to support the implementation of the global strategy into the local markets and drive business growth
Support and learn from the Markets on consumer and retailer needs, funnelling strategies and ideation into the Global brand and back to the Market teams to action
Bring new global opportunities and strategies to the Market teams, and work with the DBS leadership on new expansion opportunities worldwide
Act as a key partner with the Markets to assess new opportunities, growth plans and new distribution, and be present to support with any needs- presentations, on the ground retailer support etc
Drive strategies to win across all channels- alongside the w/sale teams, also working in tandem with the Education & Spa functions
Support the Markets on Marketing and Creative ideas and needs, as well temporary and permanent new space proposals
Work together with the Global Store Design and VM team on both permanent builds and temporary concepts
Support in conveying the Brand vision and work collaboratively with cross functional teams for the successful implementation of the Go-To-Market plans and strategic priorities.
Consumer Experience:
Manage global Brand communications and campaigns with markets
Manage and align regional marketing calendars
Drive specific local campaigns and trade animations for evergreen and key occasions
Review local animation plans with a focus on flagships.
Brief the rest of the Global Brand teams on the markets' needs such as campaign assets, visuals or NPD requirements.
Review local PR initiatives with support from the Global Brand PR team (future)
Working together with the Media team, assess digital media opportunities at market level (future)
Work in partnership with the rest of the BD team to support markets on all the levers they need to manage business- pricing, assortment, visibility to core analytics.
Campaign Analysis and Performance:
Work in partnership with the rest of the BD team to support on all the levers they need to manage business- pricing, assortment, visibility to core analytics.
Create campaign performance reports with the markets to support global visibility and understanding on winning strategies and investments.
We'd love to meet you if you have
- Excellent numeracy skills, with ability to analyse figures to draw conclusions and strong business recommendations.
- A self- starter, able to work autonomously, driving momentum on multiple projects and proactively planning ahead.
- Highly organised with prioritisation skills.
- Excellent communication and presentation skills, both verbal and written.
- Collaborative team player, with strong influencing and negotiation skills.
- At ease dealing with complexity and ambiguity.
- Sensitivity to luxury and good attention to detail.
A few things you'll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
Job Req ID: 27656
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